Quratulain Salman

Academic

Career

Verbatim text

Quratulain Salman
Marketing
923312201301
quratulainsalman@hotmail.com
Date of Birth: Dec 30, 1989

Educational Qualifications:
BBA | 2013 | Institute of Business Administration, Karachi | 3.29* (82.05%)
A-levels | 2008 | The Lyceum School, Karachi | 2 B's, 1 C
O-levels | 2006 | D.A. Public O and A-levels | 6 A's, 4 B's
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior*, Advertising, Brand Management, Sales Management, Integrated Marketing Communications,
Training & Development and Executive Leadership.

Major Term Papers | Reports | Projects
• Conducted a qualitative research on the buying behavior of urbanite women regarding branded lawn wear.
• Wrote an in-depth report on the marketing mix and distribution channels of AmEx Travel Services Limited.
• Wrote a case on the marketing issues of Swiss Pharma (Pvt.) Ltd, a local family-owned pharmaceutical company.
• Conducted a brand audit for Magnum.
• Wrote a research report on the ethical considerations of marketing to the bottom of the pyramid.
• Wrote a case study on the recruitment process of P&G Pakistan.
• Conducted a thorough survey on the issues faced by the suppliers and craftsmen in the Pakistani wooden furniture industry.
• Wrote a research report on the ethical considerations of marketing to the bottom of the pyramid.

Work Experience
July 2011 - Aug 2011 : 6 week social internship at Sina Health, Education & Welfare Trust
• Gave health talks to the patients of Sina clinics in, and working at the Clifton Head office.
July 2012 - Aug 2012 : 6 week internship at Hawks Management, Mississauga - Consultant Department.

Extra-Curricular Activities
• Elected IBA Dramatics Society Campus Coordinator 2011-2012.
• Acted in an original play, shown at the Southend Club on March 2009.
• Taught elementary level English to underprivileged children through the “Home School” venture of The Lyceum School
• Was part of Team of Rapporteurs at BOI’s “Multilateral Investment & Trade Conference 2011” where I was responsible of summarizing the proceedings and present to conference chairman.
• Freelance writing work for IBA Marketing Club and IBA Media and Publications Society’s Perspectives.