Rabia Effendi

Academic

Career

Verbatim text

Educational Qualifications:
BBA 2013 Institute of Business Administration, Karachi 3.43* (85.97%)
A-levels 2009 The Lyceum School 2 A's 2 B's
O-levels 2007 The Mama Parsi Girl's Secondary School 6 A's 3B's
*CGPA up to the 6th Semester

Elective Courses
Brand Management, Consumer Behavior, Advertising, Entrepreneurial Marketing and Integrated Marketing Communication.

Major Term Papers I Reports I Projects
• Term Report on 'changing consumer trends' as a part of Consumer Behaviour Course
• Group Presentation on 'Day Fresh' as a part of Brand Management course
• Prepared a case study on 'Sunlight – Unilever' as a part of Marketing Issues in Pakistan course.
• Covered 'Promotion Mix of Head and Shoulders' for marketing course report
• Conducted research and wrote a research paper on the "Social Networking and how it affects students' lives"
• Prepared report on 'Recruitment and Selection processes at Abu Dawood' for the course of HRM
• Analyzed the Pharmaceutical Sector of Pakistan and suggested recommendations
• Prepared report on the 'Corporate Social Responsibility' of PIA
• Prepared a report on 'HBFC and different schemes'

Work Experience
March 2013 - June 2013 : Executive Assistant - IBA Summer School
June 2012 - Aug 2012 : 10 week internship at Unilever Pakistan Limited. Department: Unilever Food Solutions. Project: 'Knorr Relaunch'
May 2012 - Current : Student Brand Manager at Red Bull. 'Organized international events such as Red Bull Street Style, Red Bull College Cricket, Red Bull Stratos Screening'
December 2007 : Volunteer at Sindh Institute of Urology and Transplantation.
June 2005 - July 2005 : Interned at The News International.

Extra-Curricular Activities
• Director Delegate Affairs - MUNIK 2012 (MUN IBA KARACHI)
• Marketing Director - IBA Career Assemblage Management
• Marketing Head- IBA Career Fair 2011-2012
• Communications Director - IBA Youth Festival 2012
• Office bearer/Coordinator of the IBA Music Society 2010-2011
• Office bearer/Coordinator of the IBA Placement Society 2011-2012
• Management Team - All Pakistan Music Conference 2010 and 2011
• Management Team - IBA Welcome 2010 and 2011

Rabia Effendi
Marketing
021-35345764, 0321-2672463
rabia.effendi@gmail.com
Date of Birth: October 31, 1989