Rafia Farooqui

Academic

Career

Verbatim text

Rafia Farooqui
Marketing
0345-3091548
rafia.farooqui@khi.iba.edu.pk
Date of Birth: Dec 25th 1990

Educational Qualifications:
BBA 2013 Institute of Business Administration, Karachi 3.30* (83.89%)
A-Levels 2009 The Lyceum School, Karachi 2 As, 2 Bs
O-Levels 2007 Saint Michael's Convent School 7 As, 3 Bs
*CGPA up to the 6th Semester

Elective Courses
Advertising, Brand Management, Consumer Behavior, Supply Chain Management, Sales Management, Global Marketing Management and Media Management.

Major Term Papers Reports Projects
• Prepared Retail survey report on the 4 Ps of Sunsilk
• Prepared Marketing Issues faced by Audionic in Pakistan
• Prepared Market Research report on Igloo Frozen Yogurt

Work Experience
July 2012 - Aug 2012 : 6 week internship at Novartis Pharma - Marketing Department OTC Division
• Performed numerical Analysis of product samples distributed in various zones of Pakistan
• Conducted monthly Stock out reporting for July 2012
• Devised communication strategy for Voltral Emulgel for the 4th Quarter
July 2012 - July 2012 : 3 week internship at James Walter Thomsoop (JWT)
• Developed a media communication plan to revamp the brand positioning of Vaseline.
• Performed secondary research for Trakker Direct Insurance Ltd.
• Formulated advertising ideas for Lucky Cement
Feb 2012 - June 2012 : IBA Campus Ambassador for Dany Technologies
• Promoted the brand Audionic among the IBA student body
• Planned and executed 3 promotional events for Audionic at IBA
Feb 2012 - June 2012 : IBA Campus Ambassador for Reckitt Benckiser
• Worked with the Campus Brand Managers on the assigned projects and duties i.e. RB Lipdub and IBA MT and Intern Recruitment 2012
• Promoted Reckitt Benckiser's values amongst the IBA student fraternity.
April 2011 - May 2011 : Intern, School of Leadership, Karachi.
• Worked on te annual project 10th young Leader's Conference
• Developed and Maintained relationship sponsors of 10th young Leaders conference
• Successfully raised Rs 240,000 worth of sponsor ship from Djuice which was used to pay the conference fee for six participants
• Informed and motirated precipitants to raise sponsorships

Extra-Curricular Activities
• Marketing director for IBA Leadership Conference 2013
• Elected as Office Bearer for IBA Leadership Club 2011 - 2012
• Management Team member in Young Leaders Conference 2009
• Head of Home School - Community Service at The Lyceum School 2008-2009
• December 2008:Certified Master Trainer-Train the Young Trainer