Rafia Husain

Academic

Career

Verbatim text

Educational Qualifications:
BBA 2009-13 Institute of Business Administration, Karachi 3.22* (82.97%)
Intermediate 2007-09 Aga Khan Higher Secondary School, Karachi 77%
Matriculation 2005-07 Beacon House School System, Karachi 85%
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Retail Management, Advertising, Brand Management, Executive Leadership and Strategic Marketing.

Major Term Papers I Reports I Projects
• Term Report on Retail Format of International Modern Trade (IMTs) like Hyperstar for the course of Retailing
• Conducted a research on the preference of second hand Japanese cars over brand new locally manufactured cars for the course of Consumer Behavior
• Conducted a research on the Media Habits of consumers and their impact on buying behavior
• Report on comparative analysis of two different retail stores in terms of their operations for the course of Productions Operations and Management
• Term Report on change of promotional campaigns by Mospel, Pakistan
• Wrote a case study on Mospel's new Silk Variant for the course of Marketing Issues in Pakistan

Work Experience
June 2012 - Aug 2012 : Intern at Groupm Pakistan - Research Department
• Current media consumption (effect of load shedding)
• Brand awareness and recall of tea and detergent
• Impact of advertisements on buying behavior of consumers
June 2011 - Aug 2011 : Intern at The Citizens Foundation, Pakistan - Volunteers Department
• Supervised one of the campuses of TCF in Saindad Goth
• Led a team of 13 volunteers and managed approximately 100 students throughout the Camp
• Worked on the database of Rahbar Program

Extra-Curricular Activities
• Member Executive Council, IBA Iqra Society, 2012-2013
• Head of Internal Marketing of Annual Islamic Conference organized by IBA Iqra Society, 2012
• Management Team of first ever International Marketing Conference in South Asia organized by IBA, 2012
• Management Team, Internal and External Marketing of IBA LeaderShop Conference 4.0, 2012
• Second Position in Coronation Ceremony arranged by IBA Social Sciences Club, 2011
• Participated in Pehchaan-Redefining Nationalism which was a university-wide competition organized by IBA, 2010
• President of English Literary Society, Aga Khan Higher Secondary School, Karachi, 2008-2009
• Deputy Head Girl, Aga Khan Higher Secondary School, Karachi, 2008-2009
• Executive Director Marketing of Annual Islamic Conference organized by IBA Iqra Society 2013
• Participated in Inter - Universit case study based competition organized by Indus Motors company, 2013

Rafia Husain
Marketing
021-34011508, 0322-2666744
rafia.husain@khi.iba.edu.pk
Date of Birth: Sept 26, 1991