Saba Saleem Bharuchi

Academic

Career

Verbatim text

Saba Saleem Bharuchi
Marketing
0322-3393114
sabasaleem23@gmail.com
Date of Birth: January 23, 1990
Educational Qualifications:
BBA 2013 Institute of Business Administration, Karachi 3.55* (88%)
A'levels 2009 Beaconhouse School System 1A 2Bs
O'levels 2007 Beaconhouse School System 8As
*CGPA up to the 6th Semester
Elective Courses
Consumer Behavior, Advertising, Brand Management, Sales Management, Retailing and Global Marketing Management.
Major Term Papers I Reports I Projects
• Undertook a comprehensive research on “Media’s de-sensitizing effects lead to decrease in pro-social behavior of youth of Karachi” in RMSS
• Made a presentation on “Subliminal messages in advertisements”
• Did a report on unethical practices adopted by Apple’s manufacturing partner Faxconn
• Wrote a case study on “Gloria Jean’s flight back to Australia” in MIP
• Made a report in Business Communication on the most effective marketing for a given scenario titled “Hit the dart at the right place- market effectively”.
• Wrote a report “how green is Karachi” in MBR where I used various statistical tools to analyze the green consciousness of karachiites.
• Wrote a report relating the Telenor Franchise operations in Karachi for the course SBM.
• Did a comparison of the company Winding-up laws in 3 countries, Pakistan, China and UAE.
• Wrote a case study in HRM on forecasting the personnel needs and the comparison of recruitment process of lower level and senior level within P&G.
• Interviewed Mr. Faisal Rabbi, the Marketing Specialist of Telenor for a report on Djuice in the Marketing Course.
• Interviewed the branch managers of UBL bank Mr. Mukhtar Ahmad (Avari tower Branch) and Mr. Rohail Hashmi (Customer Services Manager, Avari Tower Branch) for a report in Principles Of Management Course
• Designed, analyzed and contrasted the questionnaires in the Organizational Behavior Course given out to NIB bank, Orient textile mills, Pakistan refinery limited, and Lotte
• Interviewed Mr. Wassay Mustafa of castrol and Mr. Syed Faraz Haider of IBL for a report on Castrol in the Information Management Course
Work Experience
June 2012 - July 2012 : 6 week internship at Pakistan state oil
Aug 2011 - Oct 2011 : 6 week social internship at Manzil Education organization
Oct 2008 - Nov 2008 : 6 week social internship at Layton Rahmatulla Benevolent Trust Hospital
Extra-Curricular Activities
• Lipton Talent Hunt: Designed a 360* degree compaign for Liptan Green Tea
• Responsible for supporting and facilitating underprivileged people by being a part of various NGO’s.
• Assistant director corporate affairs and team support in Program design for a mega event Coronation, 2012.
• Team support in the capacity of the Alumni society, 2012.
• Team support in the capacity of the corporate affairs team for IBA youth festival, 2012.
• Improved Creative skills by participating in the Annual IBA Marketing summit, 2011.
• Designed and developed successful marketing campaign for the Welcome Party, 2011.
• Contributed to the Literary Society event in the capacity of backstage team member, 2010.
• An adequate user of Microsoft Office, Photoshop and SPSS.