Saira Abid

Academic

Career

Verbatim text

Saira Abid
Marketing
0300-8240936
saira.abid@khi.iba.edu.pk
Saira.abid3@gmail.com
Date of Birth : Oct 3, 1990

Educational Qualifications:
BBA 2013 Institute of Business Administration, Karachi 3.20* (82.94%)
A Levels 2009 The Avicenna School System IA, 3B & 1C
O Levels 2007 Dawood Public School 7A & 2B
*CGPA up to the 6th Semester

Elective Courses
Media Studies, Research Methods in Social Sciences, Derivatives, Advertising, Consumer Behavior Global Marketing Management, Integrated Marketing Communication and Executive Leadership.

Major Term Papers I Reports I Projects
• Wrote a case study on the cultural impacts of Turkish Management of CocoCola Icecek on local management, CCBPL
• Primary author of a case study on the issues faced by the cellular service providers in marketing to the local BoP market
• Worked on a comprehensive report on the topic, ‘Piracy in Pakistan; an Ethical Perspective’
• Conducted market research and analysis of the Textile (Garments) Industry of Pakistan
• Prepared a comprehensive report on the topic, ‘Subliminal messages - Do they work?’
• Compiled and presented a report on the Global Financial Crisis
• Started a small fast food business in IBA and gave a presentation in Small Business Management class
• Prepared a Term Report on Tapal Ice Tea analyzing the promotion mix, IMC, product mix and sales force activation
• Made a video for a social cause on spitting of Betel for Media Studies course
• Prepared and presented a report on Information Lifecycle Management, Management Information Systems in case of Lipton

Work Experience
June 2009 till present : Osama Trading Links, Part time Key Accounts Manager and Communications Liaison
April 2011 till present : IBA, Part time Marketing Coordinator for Faculty of Computer Science
June 2012 - Aug 2012 : 10 week internship at Reckitt Benckiser - Sales Department
Oct 2011 - Nov 2011 : Sidat Hyder Morshed Associates - Research Surveyor
July 2011 - Aug 2011 : 6 week social internship at Darul Sukun
Sept 2011 - Nov 2011 : 13 week internship at wCube Marketing - Marketing Department
March 2011 - June 2011 : State Bank of Pakistan, Part - time Survey Researcher
Sept 2010 - April 2011 : Anees Hussain, Part-time Teacher
July 2010 - Sep 2010 : Arif Habib Investments, 6 weeks Finance Internship

Extra-Curricular Activities
• Participated in Battle of Brains 2013 (on going)
• Member of the Management Team for HR Forum 2012- organized by the HR Club
• Participated in Young Leaders Conference 2011
• Marketing Team Head for Brandolution 2011 and Marketing Team member AIMS 2011 (IBA Marketing Club)
• Member of Management team for Lecture shop & Operations team for Annual Islamic Conference (IBA Iqra Society)
• Member of Marketing team for Charity Carnival 2011 (IBA Community Welfare Society)
• Member of Management team for FAIZ celebration event 2011 (IBA Literary Society)
• Volunteer at Karachi Dawn and Express Lifestyle Festivals SIUT Stall for 2009 and 2010
• Volunteered for more than 500 hours at SIUT and organized Fund Raising Events at Darul Sukun in '09 and '10
• Member of the Winning Team of IMARC 2010, organized by IBA Media and Publications Society
• Volunteer Organizer of the SCAP’s Annual General Meeting 2010
• Regular volunteer at Darul Sukun