Samra Ahmed

Academic

Career

Verbatim text

Samra Ahmed
Marketing
0343-3017336
samra.ahmed.6@hotmail.com
Date of Birth : 12th March 1992

Educational Qualifications:
BBA | 2013 | Institute of Business Administration, Karachi | 3.03* (80.06%)
Intermediate | 2009 | The Aga Khan Higher Secondary School, Karachi | A
Matriculation | 2007 | St. Patrick’s Girls’ High School, Karachi | 89.7%
*CGPA up to the 6th Semester

Elective Courses
Brand Management, Consumer Behavior, Advertising, Media Studies, Research Methods in Social Sciences, Services Marketing and Global Marketing Management.

Major Term Papers | Reports | Projects
• Conducted research during internship at Abu Dawood Pakistan Ltd to assess the service level to the customers by analyzing the sales and supply chain functions and recommended possible changes to improve efficiency.
• Term Report on Brand Asset Management of Coca Cola Beverages (Pvt) Ltd for the course Brand Management.
• Term Research on Consumer Perception by analyzing the sales of Omore’s Family Pack Consumption Packs.
• Term Report on Integrated Marketing Communications adopted by Reckitt Benckiser for Veet.
• Term Report on Mobilink Jazz and its Marketing Strategies for the course Principles of Marketing.
• Developed Case Study on Comparative Analysis of HR policies and Practices at Unilever Pakistan and Engro Corp
• Term Report on Change Management in Habib Bank Limited for the course Organizational Behaviour.

Work Experience
Aug 2011 to Present : Alumni Coordinator At The Institute of Business Administration, Karachi
• Initiated and completed the IBA Alumni Cards project and brought various corporate partners onboard for it. I coordinate with the IBA Alumni in various Alumni Chapters, edit the quarterly Alumni e-Newsletter and assist in managing the portfolios of funds given by the IBA Alumni to IBA. I also manage the Facebook and Linkedin groups namely IBA Alumni Forum
July 2012 - Aug 2012 : Intern At Abudawood Trading Company Pakistan
• Conducted research and gave recommendations to assess and improve the service level to customers
July 2010 to Aug 2010 : Intern At Al-ain Hospital, Abu Dhabi, U.A.E.
• Worked in Quality Management and Accreditation, Marketing and the Health Safety and Environment department.
July 2011 - Aug 2011 : Social Voluntary Work At Aga Khan University Hospital
• Learnt about the diverse environment which impacts our economy and built empathy to feel for the less privileged

Extra-Curricular Activities
• Board Of Governors, IBA Youth Festival 2012
• Went On Air on the National Television on the show called ‘Mind the Gap with Sidra Iqbal’ at Business Plus to discuss ‘the Youth’s New Year Resolutions and Where it leads them’ and for the promotion of IBA Youth Festival 2012
• Campaign Supporter for Eli Lilly Pakistan Private Limited’s project ‘Diabetes Awareness Campaign
• Editor-in-chief of daily Newsletter of IBA LeadershOp Conference’11 which served an audience of 400 each day.
• Editorial Board Member of IBA student Newsletter ‘Perspectives’ for the year 2011-2012.
• Director Marketing, IMARC 2012. Designed Marketing Strategies and Event Launch (on-campus and social media)
• Director Marketing, IBA Drama Fever 2011. Wrote blog posts for the promotion of the event which received a heavy traffic within 24 hours of sharing on social media.
• Asst. Director Creatives at Spark 2011 and IBA Leadership Conference 2011.
• Delegate, LUMS Model United Nations Conference 2008 and Rotaract Model United Nations Conference 2010