Shahzain Sohail Hafeez

Academic

Career

Verbatim text

Shahzain Sohail Hafeez
Marketing
0300 929 4606
shahzain.vohra@gmail.com
Date of Birth: February 12, 1990

Educational Qualifications:
BBA | 2013 | Institute of Business Administration, Karachi | 3.13* (79.03%)
A' Levels | 2009 | Southshore School | 1 A, 3 B's
O' Levels | 2007 | Foundation Public School | 5 A's, 2 B's
*CGPA up to the 6th Semester

Elective Courses
Advertising, Brand Management, Consumer Behavior, Sales Management, Executive Leadership & Global Marketing Management

Major Term Papers I Reports I Projects
• Prepared a case study on the marketing challenges faced by Knorr Noodles.
• Analyzed the Leather Tanning Industry of Pakistan and prepared a report.
• Prepared report on crisis management at PIA with regard to Human Resources.

Work Experience
July 2012 - Aug 2012 : Marketing & Communications Intern at International Business Machines (IBM)
• Examined industry data and conducted research to develop a comprehensive report, on marketing activities of IBM's competitors (HP, Oracle, Microsoft & Dell), for the development of an innovative IMC plan. (FY 2012-2013)
• Finalized agreement worth US$ 3000 with IBM's business partners for Channel Co-Marketing. (Q4/2012)
• Collaborated with IBM Slovakia's marketing team for the execution of the HR-driven “Global Culture” campaign..
Feb 2012 - April 2012 : BTL Marketing Intern at Dany Technologies (Audionic)
• Conceived and organized three promotional events; each consisting of a 500+ audience.
• Budget controlling for promotional activities & managing “Audionic” as a brand across multiple student bodies.
Sep 2012 - Present : IBA Marketing Club (IMC) Treasurer (Elected)
• Overachieved revenue generation (sponsorships) targets, for the FY 2012-2013, in only five months by signing partnerships worth PKR 1.15 Million (117%)with multiple local & multinational organizations.
• Collaborated with creative agencies and event partners for the development & execution of a digital campaign worth PKR 0.5 Million for the Cornetto Adwar Competition 2013.
• Budget controlling with an OPEX of PKR +1.0 Million.
Sep 2012 - Jan 2013 : Teaching Assistant at the Institute of Business Administration (IBA)
• Research & implemented engaging teaching methods that resulted in an 80% improvement in course rating.
June 2011 - Aug 2011 : Social Internship at Saylani Welfare Trust International

Extra-Curricular Activities
• Verified YouTube Partner, December 2012 – Present
• Member, IBA Squash Team
• Volunteer at Dar-ul-Sukoon, 2007 – 2009