Shahzeb Shakil

Academic

Career

Verbatim text

Shahzeb Shakil
Marketing
+92-332-3468609
shahzebshakil@gmail.com
Date of Birth :

Educational Qualifications:
BBA | 2013 | Institute of Business Administration, Karachi | 2.34* (72.47%)
A Level | 2008 | Lyceum School, Karachi | 3 B's and a C
O Level | 2006 | Beaconhouse School System, Karachi | 6 A's and 4 B's
*CGPA up to the 6th Semester

Elective Courses
Brand Management, Sales Management, Advertising, B2B Marketing, Retailing and Media Studies.

Major Term Papers I Reports I Projects
• Carried out a comprehensive research on the marketing mix used by Lifebuoy Soap, Unilever.
• Preparing a case on the marketing problems faced by Mead Johnson Formula Milk and the course of action chosen
• Researched on “Why did Wall’s Pista Badami Kulfi fail?”
• Carried out extensive research on the “Paper Industry of Pakistan” and studied the market forces that influence the price and supply of paper in Pakistan.
• Researched on the ethical standards at the Indus Hospital and the role of I.T. in effective management.
• Prepared a research report on the dynamics of “information management” at Citibank Pakistan and carried out an in-depth analysis of the information systems at the Citibank.
• Carrying out an HR Audit for Sitara Paper Mills.
• A complete business plan for a chain of round-the-clock convenience stores.
• The information systems being used at Pakistan Petroleum Limited.

Work Experience
July 2012 - Aug 2012 : OBS Pakistan Initiated and developed a business plan for a new condoms brand; covered all aspects of market research, consumer behavior, branding, promotions, supply chain, cash flows, financial statements, etc.
April 2012 - June 2013 : Shakil Enterprise A startup venture in the Paper Market. Developed B2B clientage for the firm, handled all dealings with clients and established book-keeping standards.

Extra-Curricular Activities
• I held the office of Executive Council Member, IBA Entrepreneurship Society from September 2010 to August 2011.
• I have been giving private tuitions since around 6 years and have produced excellent results
• Head of logistics in the event “Venturefest '10” organized by IBA Entrepreneurship Society
• Organized Invent- The Entrepreneurial Challenge in 2010 and then again in 2011; specialized in promotions and IT/creative
• Worked as General Manager Participant Affairs for Verve 2011 being organized by IBA Entrepreneurship Society
• Participated in a 3-day conference called IBA Media Accession and Reinforcement Convention (I-MARC); and learnt the technicalities of the Media; also helped in improving my creative skills.
• Participated in Model United Nations IBA Karachi; this improved my public speaking skills.
• Worked as a Radio Jockey at Radio IBA.