Sidra Azam Modan

Academic

Career

Verbatim text

Educational Qualifications:
BBA | 2013 | Institute of Business Administration, Karachi | 3.64* (88.47%)
A Levels | 2009 | The Lyceum School | 3 A's
O Levels | 2007 | The City School | 6 A's, 3 B's
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Media Management and Supply Chain Management

Major Term Papers | Reports | Projects
• Case Study Analysis- Dawn News Urdu: A violation of Branding Laws?, 2012
• Analysis of the nexus between Human Resource Department & CSR at P&G Pakistan, 2011
• A study of Organizational Culture and its implications for Shan Foods, 2011
• Comparative study of the mental well being of Working & Non-Working Mothers, 2010
• Detailed Analysis of the Leather Tanning Industry in Pakistan, to gauge its industry competitiveness, 2010

Work Experience
June 2012 - Aug 2012 : Pfizer Pakistan- Research Analysis & Promotional Material Execution for the Primary & Speciality Care Marketing Unit
July 2011 - Aug 2011 : The Citizens Foundation- Regional Development Template for the TCF School Network 2011
Dec 2009 - Jan 2012 : Anees Hussain- SAT & Admission Test Tutor/Counsellor

Extra-Curricular Activities
• Selected to represent Pakistan at the National University of Singapore Summer Program on Enterprise Development, 2012
• Director Media & Publications, Model United Nations IBA Karachi- IV, 2013
• Director Creatives for IBA Youth Festival 2012
• Editor in Chief of MUNIK Gazette, IBA’s United Nations Simulation Magazine, 2012
• Drafted Content for the Dawn Supplement of IBA’s first International Marketing Research Conference, 2012
• Member of Home School (Social Work initiative meant to educate underprivileged children), The Lyceum School, 2009

Sidra Azam Modan
Marketing
021-34537954, 0333-3272954
sidra.am@gmail.com
Date of Birth: September 22, 1990