Syed Muhammad ObaidUllah

Academic

Career

Verbatim text

Syed Muhammad ObaidUllah
Marketing
0345-3116099, 021-34970037
smobaid.u@gmail.com
Date of Birth: September 24, 1990

Educational Qualifications:
BBA 2013 Institute of Business Administration, Karachi 3.16* (81.56%)
Intermediate 2009 Adamjee Government Science College 78%
Matriculation 2007 Shaheen Public School 87%
*CGPA up to the 6th Semester

Elective Courses
Advertising, Brand Management, Dynamics of Distribution & Logistics, Sales Management and Derivatives

Major Term Papers I Reports I Projects
• Authored a report on similarities between pre-revolution French society and the current state of Pakistani society with the aim of hypothesizing if such an event could take place in Pakistan in the near future.
• Prepared a case study on Dilpasand Sweets focusing on the challenges faced in the marketing of a small/medium business.
• Conducted research on the correlation between grading strictness and student performance in IBA. The study was conducted after a change in grading scales at IBA.
• Developed an online group buying platform similar to “Groupon” for a Computer Applications course.
• Analyzed and prepared recommendations for dairy industry in Pakistan as a part of an economic research project.
• Prepared a report on the relation between gender and job motivation in Engro Corp.
• Term Report on the market acceptance of Telenor EasyPaisa shortly after its launch.
• Conducted a study on the reinsurance sector in Pakistan.
• Prepared a report on the presence of insider trading in KSE and its ethical implications.
• Prepared a case study on the HRM functions of Ismael industries.
• Analysis of the different classes and segments of the Pakistani retail sector and the differences between them.

Work Experience
Sep 2010 till present : Co-founded an internet startup, ‘MarketLytics’, which focuses on analytics, interface design and mobile application development. The client base is almost exclusively international which has helped me improve my project management and communication skills through interaction with a diverse group of people. In its first eighteen months, the firms has had profits of over six million PKR.
July 2012 - Sept 2012 : 6 week Internship at National Bank of Pakistan with a focus on consumer banking.

Extra-Curricular Activities
• Feb 2012- April 2012: 8 weeks Social Internship at SIUT.
• Management Team of IBA Welcome 2010
• Management Team of Alumni Dinner 2011 at IBA
• Finalists at I-Marc 2010
• Volunteer for a youth awareness organization, ‘Cube’, which conducts various activity based workshops, speaker and training sessions. My work there largely includes managing affairs on event days.