Syeda Afsah Musarrat

Academic

Career

Verbatim text

Syeda Afsah Musarrat
Marketing
021-34963163, 03333703759
syedaafsahmusarrat@yahoo.com
Date of Birth: April 19, 1990

Educational Qualifications:
BBA | 2013 | Institute of Business Administration, Karachi | 3.08* (80.92%)
A-levels | 2009 | Beaconhouse School System | 1 A 3 B's 1 b
O-levels | 2007 | Beaconhouse School System | 6 A's & 3 B's
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Retail Management, Brand Management, Treasury & Fund Management, Advance Corporate Finance and Security Analysis

Major Term Papers I Reports I Projects
• MIS paper at Dawood Islamic Bank (now Burj Bank)
• Comparative Analysis of Operations Efficiencies and Inefficiencies at PIA and Airblue
• An analysis on promotional activities of Dawlance Microwaves
• Wrote a case study on the Mospel Brand of Abbott Laboratories
• Research and Survey for on Load Shedding in Karachi
• Comparative Analysis on the operations, efficiencies & inefficiencies of PIA & AirBlue
• Grocery Delivery Business Plan
• Case Study on the trend in training & performance appraisal in Hotel Industry in Pakistan.
• Analysis on country-of-origin effects in the automobile sector of Pakistan
• Franchise Case Study on Pak-Suzuki Margalla Motors
• Comprehensive Article Analysis on small business marketing practises
• Research report on Asthma Awareness
• Article Research on Security and Ethical Issues in e-business Information Systems
• Study of retailing and merchandizing practices of a modern trade retailer - Hyperstar & Metro

Work Experience
July 2012 - Aug 2012 : 4 week Interned at Summit Bank, Consumer Banking Dept. for Corporate Communication Department for 2 week
• Conducted an account verification survey at Summit Bank
• Promoted Club Membership offered via Summit Bank to prospect members
• Planned a corporate trip to Hong Kong for loyal chosen customers & employees including travel accommodation & sightseeing
July 2011 - Sep 2011 : Interned at Fatimid Foundation as a marketing consultant for 10 week
• Conducted brand evaluation survey for Fatimid Foundation
• Observed resource mobilization techniques and communications
• Wrote a comprehensive report of the above along with recommendations for Fatimid Foundation

Extra-Curricular Activities
• Rewrote a case study, with the help of my course facilitator, on Asian Petroleum Limited
• Worked as assistant director external marketing for IBLC 4.0 & for Infer 2012
• Had the honor of being the mistress of ceremony (MOC) for the launch of IBAES
• Worked as coordinator Corporate Affairs for the Welcome 2011
• Volunteered in the International Conference of Marketing 2012
• Participated in inter university case study based competition organized by Indus Motor Company 2013