Tooba Aftab Diwan

Academic

Career

Verbatim text

Tooba Aftab Diwan
Marketing
0332-8463245
diwantooba@gmail.com
Date of Birth: Sept 23rd, 1990

Educational Qualifications:
BBA 2013 Institute of Business Administration, Karachi 2.92* (78.26%)
A Level 2008 St. Patrick's High School 3As
O Level 2006 St Joseph's Convent School 6As
*CGPA up to the 6th Semester

Elective Courses
Advertising, Brand Management, Consumer Behavior, Sales Management and Global Marketing Management.

Major Term Papers I Reports I Projects
• Report on Consumer Behavior of customers regarding hot beverages
• Report on Lipton's marketing strategies and product lifecycle
• Case on OTP as a business success or failure and suggestions to improve it
• Report on impact of floods on the textile industry-evaluation of crisis management and long-term economic impacts
• Research on bank help lines on a four point scale
• Primary research on the lifestyles of consumers in sec B and sec C
• Report on Ariel and its possible perception gap
• Report on the advertising strategies of Omore cones and lollies
• Created a website on local host and Word Press called 'Fashion Buzz- a one stop shopping solution'

Work Experience
July 2012-August 2012 : Engro Foods: Brands Intern (Beverages and Omore cones)
• Research on competitor strategies for 360 campaigning and suggestions for Omore
• Positioning, placement, youth profiling and name survey of the new juice.
June 2012-July 2012 : Intern GSK in Gastrointestinal Department
• Worked on the launch of Valuprazole in the market and its differentiation from Zantac
• Research on HIV portfolio potential in Pakistan
June 2011-July 2011 : Standard Chartered Bank - Marketing Intern
• Mystery shopping on bank helpers in SCB and competitors
• Worked on marketing plan for a preferred segment in SCB Pakistan and 360 degree rewards scheme
Sep 2012 to date : The Premier Tutors – Content Writer and marketing manager
• Manage Content including blog & article writing as well as making on ground and social

Extra-Curricular Activities
• Futsal and Throwball Captain
• Director Campus Drives for MUNIK to bring in delegates from all over the world
• Participated in IMARC '10 and Coronation'11
• Marketing Manager for IBA's first research based conference, ICMA'12
• Completed fifty hours of social service at Dar-ul-Sukun
• Participated in Lipton Talent Hunt 2012
• Freelance and article writer