Tooba Rao

Academic

Career

Verbatim text

Educational Qualifications:
BBA 2013 Institute of Business Administration, Karachi 3.25* (83.64%)
Alevels 2008 The City School Quetta 1 A 2 B
Olevels 2006 The City School Quetta 6 B 3 C
CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Sales Management, Dynamics in Distribution and Logistics.

Major Term Papers I Reports I Projects
• Analysis of consumer behavior of Omore
• Promotion analysis of a brand.
• Brand audit Omore.
• Research report on Do’s and Don’ts of Product Branding in Pakistan.
• Market Research Report on the reasons for failure of Dettol Beauty Soap.
• Case on Enfakid of Mead Johnson.
• Marketing report on Millac Foods (Pvt).
• Conducted market visits at different areas of Karachi on Surf Excel.
• Research based report on Group Dynamics.
• Comprehensive Research Report on Analysis of fishery industry Pakistan.
• Management report on Small Businesses Management in Pakistan.
• Finance report on Corporate Banking of MCB.
• Management report on Information Life Cycle Management of Toyota.

Work Experience
June 2012 - July 2012 : 6 week internship at 3M Pakistan, Car Care Division,
• Digital marketing for 3M Car Care.
• Market research for products of 3M Car Care.
July 2011 -Aug 2011 : 6 week internship at Agha Khan Foundation - Civil Society Resource Centre
• Website Content Writing.
• Case Studies Inscription.
• Annual Report Content Writing.
June 2010 - July 2010 : 6 week internship at Muslim Commercial Bank - Corporate Branch
• Involved With The Operations Department.
• Trained In Corporate Banking Department.
March 2009 - April 2009: 6 week internship at The City School - Darakhshan Campus
• Managing And Supervising The Class
• Checking Copies.

Extra-Curricular Activities
• Desk Officer at IBA-INSEAD Conference? 2011.
• Management team of IBA Carnival 2011.
• Management team of IBA Career Fair 2011.
• Management team of Invent 2011 organized by IBA Entrepreneurship society.
• Participated in “Elixir 2011” Inter University Business Plan Competition.
• Set up a stall at Bake Sale 2010 organized by the IBA Community Welfare Society.

Tooba Rao
Marketing
021-35680601, 03342473266
toobarao@hotmail.com
Date of Birth: January 29 1990
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