Zainab Mehmood Tawab

Academic

Career

Verbatim text

Zainab Mehmood Tawab
Marketing
021-35347851, 0321-2425606
zainabtawab@gmail.com
Date of Birth: June 26, 1990

Educational Qualifications:
BBA | 2013 | Institute of Business Administration, Karachi | 2.85* (75.33%)
A 'Levels | 2009 | The Lyceum School | 2 B's, 1 C
O 'Levels | 2007 | Jaffar Public School | 4 A's, 5 B's
*CGPA up to the 6th Semester

Elective Courses
Advertising, Brand Management, Sales Management, Global Marketing Management and Consumer Behavior.

Academic Achievements
Research Article on 'factors affectign consumer preferences of inteinational brands over local ones' published in EBSCO.

Major Term Papers I Reports I Projects
• Marketing report on Olper’s milk
• Information management report on KFC
• Report on the corporate culture of HSBC bank
• Research paper on the factors affecting consumer preferences of international brands vs. local brands
• Report on Pakistan’s furniture industry
• Business plan on a water sports facility at Hawks Bay
• Case study on the reincarnation of Dairy Omung
• Case study on The impact of merger on the corporate culture of Faysal Bank
• A research on the impact of morning shows on the lives of housewives

Work Experience
July 2012- Aug 2012 : 6 week internship at Mitsubishi Corporation
• Handled the project of evaluating the market of Aerosol Cans for the Metal Department of Mitsubishi Corporation
• Handled all the communication and met with some of the renowned companies including Reckitt Benkiser, SC Johnson & Johnson, Kings Corporation, Karim Containers, Siddiqsons Tinplate
• Presented the report in front of the Country head of Mitsubishi, Pakistan.
Feb 2012 - May 2012 : 10 week internship at The Citizens Foundation
• Handled the data processing and other administration tasks.
2007: Completed 20 hours of community service at Dar-ul Sukun

Extra-Curricular Activities
• Member of IBA Marketing Club 2012-13
• Member of corporate team in HR magazine of IBA
• Participated in the 2nd Ladies Fund Entrepreneurship Conference 2011
• Member of the girls throw ball team 2007
• Participated in the interschool table tennis and throw ball tournaments in 2009
• Participated in the mosaic wall “piece for peace” in 2009