Zauraiz Ahmed

Academic

Career

Verbatim text

Zauraiz Ahmed
Marketing
0322-4905355
zauraiz-ahmed@hotmail.com
Date of Birth: July 23, 1990

Educational Qualifications:
BBA | 2013 | Institute of Business Administration, Karachi | 3.32* (84.39 %)
A Level | 2009 | Lahore College of Arts & Sciences (LACAS) | 3B's, 2C's
O Level | 2007 | Lahore Grammar School (LGS) | 3A's, 4B's
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Retail Management, Supply Chain Management, B2B Marketing, IMC and Sales Management.

Major Term Papers I Reports I Projects
• Retail Management: Studied the retail environment of Sunday Market
• Consumer Behavior: Case Study on Consumer Perceptions & Strepsils
• Marketing Issues in Pakistan: Decision-based Case Study on Telenor’s “Khamoshi ka Boycott” Campaign
• Marketing: Studied the marketing strategies adopted by Nestle Fruit Yogurt
• Analysis of Pakistani Industries: Analyzed the Tobacco Industry of Pakistan and provided recommendations
• Human Resource Management: Case Study on Managing Workforce Diversity in Organizations
• Corporate Ethics: Conducted Research on Tracing Primary Moral Responsibility for Global Ecological Degradation
• Research Methods: Researched to test for prevalence, and degree, of parental influence in career choices of Khi students
• Management Information Systems: Drafted a Report on the E.R.P System at I.B.A
• Information Management: Prepared a Research Report on Information Lifecycle Management at Kolson’s
• Economics: Conducted Research on Sui Gas Company

Work Experience
June 2012 - Aug 2012 : Sanofi Aventis - Marketing Intern; Designed an Influenza Awareness Campaign
Oct 2010 - Oct 2012 : AIESEC in Karachi - Director Legal & Compendium Knowledge
Jun 2011 - Aug 2011 : The Citizens Foundation – Supervisor Summer Camps
February 2011 : Team Member; Annual Economic Research Project on CCI Computation at LRC, State Bank of Pakistan (Part Time)
April 2011 - June 2012 : I.B.A’s National Talent Hunt Program – Mentored underprivileged students

Extra-Curricular Activities
• Represented Pakistan at a Peace Dialogue under SAARC’s umbrella in India (2nd-6th February, 2012)
• Elected as Manager Literary Society at I.B.A (2011-2012) & secured 2nd Best Society Award
• Drafted a Corporate Contract for AIESEC in Karachi that was declared a National Best Practice
• Social Work: Led a relief and rehabilitation effort for flood victims in Sehwan (October 2010)
• Drama: Performed in 6 stage plays
• Public Speaking: Participated in several Parliamentary debating competitions and M.U.N.s
• Event Management: Initiated Tajdeed-e-Ehd-e-Wafa (2012) and worked in teams for several events at I.B.A
• Declared Distinguished Delegate at MUNIK '10
• Leader of the Capitalist Party & Opposition Leader in Youth Parliament at LACAS (2007)
• Elected as Head Boy of the Student Council in L.G.S