Soha Desmukh

Academic

Career

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Educational Qualifications:
BBA | 2013 | Institute of Business Administration, Karachi | 3.23* (80.09%)
A Levels | 2008 | The Lyceum School | 2As, 1B
O Levels | 2006 | The C.A.S School | 3As, 6Bs
*CGPA up to the 6th Semester

Elective Courses
Training and Development, Recruitment and Selection, Corporate Social Responsibility, Executive Leadership and Life Career Development

Major Term Papers I Reports I Projects
• Positive Engagement Enabling the Passionate Employee – A cross-sectional research on GlaxoSmithKline, Pfizer, Roche
• The Glass Ceiling Effect – The State Bank of Pakistan
• Marketing to the Bottom of the Pyramid – Nestle
• Nation Branding and its Implications – An International Comparative Analysis
• Religiosity and Psychological Well-Being: A Multivariable Regression Analysis (Research)
• Analysis of the Cement Industry of Pakistan – Porter’s Diamond Model
• The Role of Female Education in Economic Development (with reference to the Indian subcontinent)
• Managerial Policy Guided by Strategic Management - Unilever

Work Experience
June 2012 - Aug 2012 : 6 week internship at Shell LiveWire
• Advised, motivated, and trained 50 underprivileged individuals to begin and sustain entrepreneurial activity.
• Developed solutions for the energy crisis through Shell’s ‘GameChanger’ initiative.
June 2011 - July 2011 : 6 week social internship at Manzil Educational Organization
• Taught various subjects in a school for underprivileged students
June 2010 - July 2010 : 6 week internship at Bank Alfalah Interned - Human Resource Department
• Recruited 20 Management Trainees and created a database for all applications received.

Extra-Curricular Activities
• Treasurer, IBA Public Speaking Society; 2012 – 2013
• 2nd, LUMS Model Economy Case Study Competition 2012
• Talent Management Account Manager, AIESEC; 2012 (recruited 30 new members, carried out performance appraisals etc for 24 members)
• Guest Relations Director for Enigma-IBA; January 2012
• Master of Ceremony for Omore Adwar; January 2012
• 2st Runner-Up, Procter & Gamble Brand Launch Competition 2011
• 1st Runner-Up, Rotate Debate Competition by the Rotaract Public Speaking Forum 2011
• Corporate Affairs Manager, Coronation-IBA; March 2011
• Assistant Committee Director Model United Nations IBA Karachi; January 2011
• Writing, Public Speaking, Social work, Socialising, Team-working, Organising events

Soha Desmukh
HR
0321-2119947
desmukh.soha@gmail.com
Date of Birth: June 25, 1989
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