Ayesha Akram

Academic

Career

Verbatim text

Ayesha Akram
021-34610634, 0345-3073966
ayeshajan18@gmail.com
Date of Birth: January 18, 1987
Marketing

I started off with my business in 2010, it was a great learning experience but I always felt that I had to learn more. I decided to do an MBA and continue with my business as it gave me a chance to implement what I was learning at the same time.

I wanted to be a part of IBA since entrepreneurship is one area that IBA had been really focused on. And I believed that the teaching methodology at IBA provides students with practical exposure and enhances their analytical skills, something that I needed to learn for my business.

IBA has been an amazing journey for me. The teachers were like mentors who taught us more than just what the course had to offer. One of the best things about IBA is the freedom that the students get when it comes to organizing events. It really helps you gain a lot of experience. As the manager of IBA Leadership Club, I got the chance to experience how to organize a large scale event and how to manage a team of people who are working with you.

After two years at IBA I feel I have really grown as a person and I have a better understanding of how to grow my business. At IBA I was able to build a strong network. I got the opportunity to meet some of the best people in the industry and learn from their experience.

Educational Qualifications:
MBA | 2013 | Institute of Business Administration, Karachi | 2.92* (75.67%)
BBA | 2010 | Bahria University, Karachi | 3.02
Intermediate | 2004 | Gulshan College, Karachi | B
Matriculation | 2002 | Shaheen Public School, Karachi | A
*CGPA up to the 2nd Semester

Elective Courses
Brand Management, Strategic Management, Personal Selling, Supply Chain Management, Integrated Marketing Communication, Consumer Behavior, Marketing Research, Sales Management, Global Marketing, Media Management and Strategic Marketing.

Major Term Papers | Reports | Projects
• Documentary on Radio for Media Management.
• Integrated Marketing Communication Project on Disney Snack Bites Products
• Marketing Audit for Ash L'amour
• Wrote a case study on Faysal Bank for Business Finance
• Marketing Research on Bakers Street and its launch at IBA
• JWT MBA Project “Drastic Change Desired by Youth”

Extra-Curricular Activities
• Event Manager IBLC 5.0
• Manager IBA Leadership Club 2012-13
• Cluster Facilitator for IBLC 4.0
• Conducted a Bright Ideas Workshop in a slum area near DHA with a total of 40 male participants who were skilled labor.
• Participated in YLES 2010 held at LUMS, acquired the third position in Quiz.
• Participated in ITCN ASIA 2009 as an intern at Softech Microsystems.
• 1st Position Inter-university Declamation Contest IBA 2006.
• Best Orator of Bahria University 2005-06.
• Editor’s Choice Award June 2002 and January 2003 by The International Library of Poetry, Washington DC, USA.
• Stage Secretary at Bahria University’s Career Fair 2007.
• 2006- Organized Declamation Contest Bahria University with a footprint of 300.
• University Dramatics and Debate Club’s Coordinator.
• Editor for The Bahria Economic Magazine.
• Stage Secretary at Bahria University’s 4th convocation