Ayesha Mahmood Khan

Academic

Career

Verbatim text

Ayesha Mahmood Khan
021-34492003, 0345-8505684
ayesha.mahmood.khan3@khi.iba.edu.pk
Date of Birth: December 03, 1984
Marketing

After my Bachelors in Telecommunication Engineering I had my mind set on supplementing my technical qualifications with a Masters in Business Administration from IBA for its repute, recognition of quality education and giving people a kick start in their respective careers.

Therefore, after completing over two years in a professional multinational environment in the telecommunications sector as an engineer with Telenor, I started my MBA to nurture my true potential and to get an insight into the managerial side of things. IBA was the right place for me to take a step into this relatively new world and give myself an edge over the rest of the engineers out there.

IBA has not only contributed a lot towards polishing my managerial business skills but most importantly has offered me the opportunity to gain experience in some of the leading corporate organizations. In that, internship in the Supply and Distribution department at Shell Pakistan Ltd proved to be a very productive learning experience for me. Apart from that, I also got the opportunity to work in the Specialty Chemicals Marketing department at ICI Pakistan Ltd.

However, the icing on the cake has been my acceptance at Tsinghua University in Beijing, as an exchange student from IBA. Tsinghua is the number one university in China and its business school is highly accredited and affiliated with MIT Sloan. I have recently concluded my third semester there and obtained a broader more diverse perspective by studying with some of the best students from the top universities around the world. All this could never have been possible without the support of IBA.

Furthermore, I have actively been a part of the IBA Marketing club and have had the opportunity to work closely on marketing activities. I feel that a world of opportunities awaits me and I’m looking forward to a fulfilling career with ample growth and learning prospects ahead.

Educational Qualifications:
MBA | 2013 | Institute of Business Administration, Karachi | 3.72* (87.5%)
BS Telecom | 2007 | National University of Computer and Emerging Sciences (Formerly FAST) | 2.72
Intermediate | 2003 | Army Public School and College | A
Matriculation | 2001 | Army Public School and College | A+
*CGPA up to the 2nd Semester

Elective Courses
Consumer Behavior, Advertising, Services Marketing, Cross Cultural Management, Integrated Marketing Communications, Supply Chain Management, Technology Strategy, B2B Marketing and Brand Management

Major Term Papers I Reports I Projects
• MBA project conducting market research and developing a business strategy for Adamjee Automotive (Pvt) Ltd Group.
• Prepared a business plan for setting up an ‘At your door’ salon services in China.
• Conducted a market research on the preference of branded vs. non branded lawn and the motivations behind such purchases for Gul Ahmed.
• Conducted a Marketing Audit for IBA as part of the Marketing Management course.
• Wrote a case study on the Demerger of AkzoNobel and ICI Pakistan.
• Conducted a research on the emergence of ‘Go Green’ awareness and behaviors amongst consumers in developing countries, especially China.
• Formalized an advertising plan for the ‘Ten Years after Café’ and won the best plan prize for it.
• Prepared a report on the Technology Strategy of Lenovo and its journey to success.
• Prepared a Project Management Plan and feasibility report for setting up a BTS cell tower.
• Wrote a paper on the key marketing strategies in China.
• Wrote a reflective paper on dealing with cross cultural differences for the cross cultural management course.

Extra-Curricular Activities
• Active member of the IBA Marketing Club.
• Helped Organized the first International Marketing Conference at IBA.
• Part of the management committee for the Omore AdWar 2011 event.
• Participated in the P&G business plan competition in 2011 and reached the semi finals.
• Involved in voluntary activities to collect funds for the Earth Quake and flood victims.
• Part of the managing committee for the HR Summit’12 at IBA.