Mariam Soomro
OTHER-UNCATEGORIZED
· 2013
Email
mariamsoomro@gmail.com
Phone
0321-2305086
LinkedIn
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GitHub
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Academic
Program
MBA
CGPA
3.56
Year
2013
Education
Institute of Business Administration
Address
Karachi
DOB
—
Career
Current role
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Target role
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Skills
effective management, business cycles, market trends, profitability, business management, marketing, research, analytical skills
Interests / quote
I completed my undergraduate degree from Lahore University of Management Sciences in the disciplines of Social Sciences and Economics in 2009. while studying there I had the opportunity to live in a hostel for four years. That experience gave me a chance to interact with a diverse group of people in varied cultural settings. In an attempt to bolster my knowledge of the corporate arena and augment my learning at LUMS I chose to join IBA for pursuance of an MBA.
Prior to joining the MBA Program at IBA, I obtained the necessary two year work experience at Family Educational Services Foundation (FESF), a not-for-profit organization. Even though I was able to adequately apply my knowledge of social sciences in the organization, I felt something was missing. I realized that all business entities, including philanthropic initiatives, need to have a business plan which not only revolves around effective management but also focuses on business cycles, market trends and their impact on profitability. Hence I applied to IBA to learn about the principles of business management and their application.
Initially my experience at IBA involved a number of adjustments; making the transition from Social Sciences to Business Management was a major change. However interaction with qualified instructors who taught using an interesting blend of theory and case studies, occasionally complemented with guest lectures and seminars, helped me. As the MBA program nears its close, I can safely say that IBA has taught me a lot in terms of business management, particularly in the discourse of Marketing. The courses taught and projects conducted have significantly improved my research and analytical skills; a proficiency that I will be able to take with me as I step into the corporate world.
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Mariam Soomro 0321-2305086 mariamsoomro@gmail.com Date of Birth: October 11, 1986 Marketing I completed my undergraduate degree from Lahore University of Management Sciences in the disciplines of Social Sciences and Economics in 2009. while studying there I had the opportunity to live in a hostel for four years. That experience gave me a chance to interact with a diverse group of people in varied cultural settings. In an attempt to bolster my knowledge of the corporate arena and augment my learning at LUMS I chose to join IBA for pursuance of an MBA. Prior to joining the MBA Program at IBA, I obtained the necessary two year work experience at Family Educational Services Foundation (FESF), a not-for-profit organization. Even though I was able to adequately apply my knowledge of social sciences in the organization, I felt something was missing. I realized that all business entities, including philanthropic initiatives, need to have a business plan which not only revolves around effective management but also focuses on business cycles, market trends and their impact on profitability. Hence I applied to IBA to learn about the principles of business management and their application. Initially my experience at IBA involved a number of adjustments; making the transition from Social Sciences to Business Management was a major change. However interaction with qualified instructors who taught using an interesting blend of theory and case studies, occasionally complemented with guest lectures and seminars, helped me. As the MBA program nears its close, I can safely say that IBA has taught me a lot in terms of business management, particularly in the discourse of Marketing. The courses taught and projects conducted have significantly improved my research and analytical skills; a proficiency that I will be able to take with me as I step into the corporate world. Educational Qualifications: MBA 2013 Institute of Business Administration, Karachi 3.56* (85.25%) BSc. Hons 2009 Lahore University of Management Sciences, Lahore 3.08 A-levels 2005 The Lyceum School, Karachi 3 As O-levels 2003 The City School, Karachi 7As, 2Bs *CGPA up to the 2nd Semester Elective Courses Advertising, Consumer Behavior, Brand Management, Services Marketing, Social Media Marketing, Branding and Creative Corporate Communication Major Term Papers | Reports | Projects • MBA Project: JS Bank Competitor Analysis • ZIL Limited: primary research conducted to understand hygiene and grooming preferences amongst women (Karachi and Lahore) • Apsara: The Academy of Theatre, setting up a business as a part of the Service Marketing course • Baker Street, research project to determine consumer perceptions regarding sweet baked products as a part of the Applied Business Research Course • Marketing Audit of IBA as a part of the course on Marketing Management • Brand Audit of Omore as a part of the Brand Management course • Exploring the effects of Shia-Sunni intermarriages on the children born out of them (conducted in Lahore) • Revisiting the Partition of the Indian Subcontinent 1947 (conducted in Lahore) • Exploring the correlation between Employment and Empowerment amongst women in low income groups in Lahore Extra-Curricular Activities • The Alpha Society (Event Management): Vice President (2008 - 2009) • Publications at LUMS (PLUMS): Head of Publicity and Distribution (2007 - 2008) • The Alpha Society: Publicity and Supervision (2006 - 2008) • Social Work: • Collection Drive for 2010 flood victims (Aug. 2010) • SOS Rainbow Project - Orphanage (2006 - 2007) • Dar-ul-Sukoon and Home-School (2003 - 2004)