Syed Shariq Munir

Academic

Career

Verbatim text

Syed Shariq Munir
021-34994644, 034-52130987
shariqmunir@yahoo.com
Date of Birth: October 30, 1988
Marketing

I like to take every day as a new challenge. Each day comes with new goals and demands and keeps me on the move. I believe in the idea “impossible is nothing”. For me, there are no bounds for creativity and imagination. For me, a world without imagination is like a body without soul. For me, graduating from IBA and stepping into the corporate world is like welcoming a bright new day with more challenges in store.

Just as my idea for creativity and imagination is boundless, my vision of career is not restrained to a specific position. My core interest lies in the dynamic arenas of Branding, Supply Chain and Talent Management. For me, these have been some of the most engaging aspects of any corporate entity. These are the areas that I have tried to build on during my stay at IBA.

IBA for me was a natural choice. I wished to learn in an environment that dared to think out of the box. I was not there to learn but to understand, not there to read, but to experience, and certainly not there to memorize and leave but to think and implement. MBA at IBA gave me the chance to understand the world in an entirely new manner – with live cases, interactive sessions with real-world leaders and implementing business strategies for actual companies via MBA Projects.

The new MBA Program at IBA makes learning a lot more meaningful when a student is able to connect the theory with his / her prior work experience. Everything quickly fits just perfectly and things start to make sense immediately. With the recent and practical case studies that are discussed in class sessions, a quick comparative analysis is available to us to understand good management practices and branding efforts that actually work. A good marketer should understand human philosophy well and that has been kept a core focus in all courses pertaining to marketing and management.

The highly active student societies enable the students to initiate activities and events on large scales at IBA. The student societies help empower students create amazing business ideas and empower them as fantastic event managers. And now the day comes to an end.

As evening falls, I make my way out of the picturesque campus to focus on new goals. A day is about to end and another is about to start. My search for a new challenge, a new task has started. The question now is: are you willing to challenge me?

Educational Qualifications:
MBA | 2013 | Institute of Business Administration, Karachi | 2.61* (71.25%)
BS | 2009 | Sir Syed University of Engineering & Technology, Karachi | 3.03
Intermediate | 2005 | Aga Khan Higher Secondary School, Karachi | A
O-Levels | 2003 | Shaheen Public School, Karachi | 2A,5B
*CGPA up to the 2nd Semester

Elective Courses
Services Marketing, Brand Management, Integrated Marketing Communication, consumer Behavior, Branding & Creative Corporate Communication, Social Media Marketing, Strategic Human Resources Management, Performance & Compensation Management, Media Management, Global Marketing Management, Dynamics of Distribution & Logistics, Supply Chain Management.

Major Term Papers I Reports I Projects
• Final year project involving market research and implementation of business strategy for Adamjee Automotive
• Brand activation for 14th Street Pizza Co. to an audience of 300
• Successfully presented and implemented a project on improving operational efficiencies for TRG as part of coursework
• Group presentation on the brand audit of Meezan Bank
• Group presentation on the brand audit of Ash’Lamour – an emerging handbag manufacturer
• Term Report on the positioning strategies of Lifebuoy
• Group presentation and analysis on financials of the Cement Sector
• Group-based case study written on the acquisition of RBS Pakistan by Faysal Bank
• Research report on cafeteria services at IBA to understand the laggings in the current setup and to propose suggestions for upcoming cafeteria
• Managed social media presence of a business online on a 360 degree level for social media marketing course

Extra-Curricular Activities
• Manager of IBA Social Sciences Club 2012-13 and President of The Coronation 2013 – the annual mega event of the IBA Social Sciences Club focus on socio-political empowerment of the youth.
• Stage, IT and Media Lead for the IBA International Conference on Marketing 2012 – an international conference where papers and research studies were presented to a distinguished audience.
• Management Team member of I-MARC 2012 and 2013 – the annual mega event of the IBA Media & Communication Society that focus on media.
• Management Team of The Coronation 2012 and 2013
• Team Member of IBA publications “Ennovate” and “Perspectives” – IBA publications by the IBA Entrepreneurship Society and IBA Media & Communication Society