Omais Iqbal

Academic

Career

Verbatim text

Educational Qualifications:
BBA | 2013 | Institute of Business Administration, Karachi | 3.29* (83.36%)
A Levels | 2009 | The Avicenna School, Karachi | 3A's
O Levels | 2007 | International School of Studies, Karachi | 7A's, IB
*CGPA up to the 6th Semester

Elective Courses
Brand Management, Sales & Distribution Management, B2B Marketing, Consumer Behavior and Advertising.

Major Term Papers I Reports I Projects
• Identified the key problems that Indus Motor Company faces because of the 'counterfeit spare parts' market existing in Pakistan. Gained understanding of the challenges that 'grey imports' can present to companies and the loss of equity caused by such imports.
• Prepared a comprehensive report on the telecom sector of Pakistan. Analyzed the competitiveness of the industry, the potential for new entrants and the position of the companies already in place.
• Conducted a Research on 'the relationship of Business Education and Entrepreneurship'.
• Prepared a comprehensive business plan to open up a chain of 24/7 retail outlets in Karachi. Prepared detailed financials to predict future cash flows and ROI, coupled with an exit strategy for the business.
• Worked on joomla and other open-source software to create a template website for a small business.

Work Experience
July 2012 - Aug 2012 : 6 week internship at Pfizer Pakistan - Marketing Department
• Conducted co-ordination activities for developing designs and content for Promotional Materials for Prevnar 13 - a Rs. 300 million brand for Pneumonia by Pfizer Pakistan.
• Performed a detailed competitor analysis for Prevnar 13. Analyzed the areas of strengths and weaknesses of Prevnar and the competitor brands.
• Conducted a pre-launch market analysis for Zyvox - an anti-infectives brand. Estimated the consumption for the two competitor generic brands available in the market based on average monthly sales
July 2011 - Aug 2011 : 6 week social internship at The Indus Hospital - Marketing & Resource Mobilization Department
• Assisted in planning the activities to create social awareness for the Zakat campaign among individuals of Karachi
• Managed the external activities for the campaign. Lead the execution of plans for installation of Bill Boards and for flyer distribution in the Karachi Metropolitan for about 25000 target households

Extra-Curricular Activities
• Organizing member of the final Invent'10 conference. Gained insight on the manner of organizing the operations of a mega event, the potential problems that arise in working as a team and the techniques to overcome them.
• Managed the pre-event and on-venue operations of the Alumni Dinner 2011 – Acted as assistant Manager (Operations)
• Served as Director Registrations for the Annual IBA Marketing Summit '11. Maintained database for all the registrations of different universities of Karachi.
• Participated in the International Kangaroo Mathematics Contest, 2007 organized by GC University, Lahore. Achieved 39th position out of a total of 3298 participants.

Omais Iqbal
Marketing
0321-2041255, 021-34545901
iomais@hotmail.com
Date of Birth: November 04, 1990