Sara Haroon

Academic

Career

Verbatim text

Sara Haroon
0345-3081186, 021-36628465
saraharoon031@gmail.com
Date of Birth: July 11, 1986
Marketing
Before joining IBA, I was working with Auvitronics Limited, vendors of Indus Motor Company, located at H.I.T.E. During my work I realized the need to polish my managerial skills. I found myself enjoying managerial jobs, interacting with people, formulating, implementing and evaluating plans. I was heading a team of 22 people and was reporting directly to the Manager Production. Although I was skillful in handling the technical issues related to machines installed there, but I understood that engineering and management have to work together. B.E. gave me technical knowledge required, but I needed to understand things through an integrated approach. So to better understand the industry requirement, management strategy and needs I chose to apply for MBA from IBA, one the best business schools of the country.
Joining IBA gave me an opportunity to build and gain knowledge about the corporate world from the dedicated and hardworking faculty and a network of IBA students, alumni & qualified business leaders. It further helped me in developing and planning my future career path. MBA program from IBA is one of the resources that will enable me to achieve my life's ambition Insha'Allah. MBA gave me the holistic picture of how an organization works and understanding of various functions in organization. The case study approach has increased my understanding and interpreting capability. IBA helped me in building my own skills, developing my brand and network. Apart from the hard skills of management, finance, research, marketing, economics, operations, and accounting, IBA has also taught me soft skills like teamwork, ethics, communication and leadership that I believe has not only helped me in my career but has also led to a holistic development. The on-going seminars at the campuses enable the students to better understand about the corporate world situation by listening to the competent professionals from various organizations who share their knowledge and experiences with us. The various projects that are given to me during my tenure at IBA, have enabled me to analyze an organization's position in an industry.
I am confident that my B.E. with MBA will be an added value to my personal as well as my professional life Insha'Allah. At last I would like to mention that I have had a wonderful time at IBA and I am glad I chose this path.
Educational Qualifications:
MBA | 2013 | Institute of Business Administration, Karachi | 3.28* (80.58%)
B.E. Mechanical | 2008 | NED University of Engg. and Tech, Karachi | A
Intermediate | 2004 | St. Joseph's College for Women, Karachi | A+
Matriculation | 2002 | St. Joseph's Convent High School, Karachi | A+
*CGPA up to the 2nd Semester
Elective Courses
Supply Chain Management, Retailing, Dynamics of Logistics and Distribution, Sales Management, Services Marketing, Consumer Behavior, Branding and Creative Corporate Communication, Integrated Marketing Communication, Media Management and Social Media Marketing.
Major Term Papers | Reports | Projects
• MBA Project: Analysis of the current auto parts industry of Pakistan and development of business strategy for Adamjee Automotive (Pvt.) Ltd aimed at future prospects of automobile parts
• Term Report on dynamics of sales management for Atlas Battery
• Live Case Study on Engro Polymer and Chemicals Limited, comprising analysis of all business functions and proposing strategic alternatives, for the course Corporate Strategy with Dr. Mahnaz Fatima
• Brand Activation of Disney Products of Snack Bites Company as a part of Integrated Marketing Communication course
• Prepared a Business plan for setting up a restaurant business as a part of the course Services Marketing
• Prepared a report on Project Management for Production, planning and control steps of an assembly line for the course Technology and Operations Management
• A case study on KESC, covering both qualitative and quantitative analysis for suggesting an Exit strategy by studying various unbundling models and recommending one for KESC for the course Business Finance.
• Term Report on financial analysis of Unilever Pakistan for the course Accounting for Business Decisions
• A research based project on the Performance Evaluation of IBA Cafeteria for the course Advanced and Applied Business Research. Objective was to examine the mindset of students and faculty for cafeteria and to examine what facilities is required for a new cafeteria.
• Ash L'amour – an emerging handbag manufacturer, Marketing Audit for the course Marketing Management
Extra-Curricular Activities
• Part of management team of the first International Marketing Conference 2012, IBA and was responsible for the stage and IT Department.
• Part of management team of the Social Media Marketing Seminar 2012, IBA and was responsible for the stage and IT Department
• Part of the Management team of various events at NDUET (2005-2008)