Adil Yousuf

Academic

Career

Verbatim text

Adil Yousuf
Marketing
0332-2178025
yousuf_adil@yahoo.com
Date of Birth: February 7, 1991

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 3.53** (86.25%)
A-Levels | 2010 | Saint Patrick's High School | 1A*, 2As, 2Bs
O-Levels | 2008 | The City School | 7As, 2Bs
**CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Sales Management and Industrial Relations Management.

Major Term Papers I Reports I Projects
• Developed Means End Chain regarding perfumes
• Determined reasons for the failure of Olwell and how it could be re-launched
• Application of Consumer Behavior concepts on Body Sprays
• Application of brand management concepts on Panadol
• Descriptive case study on comparison of US style of management with Pakistani style of management in Investment Banking industry.
• Case study on Sanofi Aventis’s insulin called Lantus.
• Measurement of how much crime is there in Karachi.
• Prepared report on the functioning and benefits of Unilever’s ERP system in the course Information Management

Work Experience
Nov 2013 till present :Brand ambassador at British Council
May 2013 till present :Brand Management at Why Generation
Apr 2013 - Aug 2013 :6 weeks Internship at AMZ MAK Capital-Marketing department
Jun 2012 - Aug 2012 :6 weeks Internship at Rocket Internet - Content department
Jul 2012 - Sep 2012 :6 weeks Social internship at Dar-ul-Sukun
Jul 2012 - Sep 2012 :6 weeks Internship at McDonalds- Marketing department

Extra-Curricular Activities
• I, managed my own freelance writing business called “Legendary Writers”.
• Participated in Startup Weekend Karachi and worked on the idea of making education portal for government schools and schools managed by NGOs.
• Became the office bearer (Campus coordinator) of IBA Media and Publications Society and arranged two events called IMARC and Media Flash in the period September 2011 till August 2012.
• Secured 1st position in 1st round of KFC Ad-War in which 30 seconds long TVC had to be made about KFC.
• Secured second position in the event “Lights, camera, action!” Developed a short movie regarding exams and attitude of various students.
• Participated in TIE startup competition.
• Participated in Strata Quest and secured sixth position out of 14 teams despite being the youngest team.