Aimen Imran

Academic

Career

Verbatim text

Educational Qualifications:
BBA 2014 Institute of Business Administration, Karachi 3.72** (90.22%)
A-Levels 2010 The Lyceum School, Karachi 3A*s
O-Levels 2008 The Mama Parsi Girls’ Secondary School, Karachi 10As
**CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Brand Management, Sales Management, Performance & Compensation Management,
Training & Development.

Major Term Papers | Reports | Projects
• Conducted detailed business research on marketing mix and customer preference of a small
business-Baker Street
• Analysis of Rice Industry of Pakistan
• Term Report on marketing strategies of Omore
• Case study on choosing the correct marketing mix for a small bakery business, Sugar Mistress by
Mariam Lari
• Conducted research on the unethical practices of Nike
• Prepared a video case on the security of the information system at IBA
• Analyzed the Retail Environment for Shan Foods Pvt Ltd.
• Report on Multifaceted empowerment of women in Pakistan
• Comparison of Health Expenditure Models in Pakistan as part of Econometrics Term Report
• Prepared Free Cash Flow to the Firm of Mari Petroleum Company Ltd.
• Conducted Regression Analysis of Pakistan Petroleum Limited
• Prepared a report on the information system at Abbasi Shaheed Hospital
• Prepared a report on ERP system at Limton Group of Companies
• Term Report on the management style at the Energy Conservation Department, KESC
• Term Report on Electricity Theft and Production Loss at KESC

Work Experience
Jun 2013 - Aug 2013 :6 weeks Internship at The Meezan Bank Limited - Trade Finance department
Jun 2012 - Aug 2012 :6 weeks Internship at Pakistan State Oil - CSR department

Extra-Curricular Activities
• Member of Media and Publication Society at IBA
• Participated in Lipton Activity at IBA

Aimen Imran
Marketing
0323-2642398
aimen326@hotmail.co.uk
Date of Birth: July 25, 1991