Aisha Rais

Academic

Career

Verbatim text

Educational Qualifications:
BBA 2014 Institute of Business Administration, Karachi 3.07** (80.89%)
A-Levels 2009 Beacon house School System (P.E.C.H.S.) 1 A, 2B's
O-Levels 2007 Pakistan International School Jeddah 4A*'s, 1A, 4B's
**CGPA up to the 6th Semester
Elective Courses
Consumer Behavior, Retail Management, Brand Management, Sales Management, Financial Engineering and Risk Management.
Major Term Papers I Reports I Projects
• Utilized SPSS skills to compile and interpret results from a survey designed to understand the brand positioning of Indulge café.
• Discovered at National Autos (a sole-proprietorship retailer) the different issues faced by small businesses in Pakistani market.
• Analyzed on a basic level the financial reports of Gul Ahmed and assessed the stock performance.
• Studied the process of Change Management that took place in Pakistan State Oil.
• Analyzed the Management Information System at Custom Office, Karachi and gave recommendations to improve the system
• Conducted both primary and secondary research to gather a holistic view of the “Gems and Jewelry Industry in Pakistan”
• Evaluated performance of National Recipe Mixes using different models and conducted surveys to understand consumer insights about the product versus its competition
• Formed a case study on Tapal Ice Tea by researching about the product and investigating what flaws, marketing and otherwise, caused the product to fail in the market
Work Experience
May 2012 - Sep 2013 :Internship at IGNITE: Assisted in marketing strategy executions, research activities and active participation providing services to clients
Oct 2012 - Nov 2012 :Social Internship at All Pakistan Women's Association, Khi in Communications Dept.
Jan 2011 - Feb 2011 :Internship at Kawther Ibrahim Abdulkadir and Partners Ltd. (KIAK), K.S.A: Quotations Dept., Participated in Internal Auditing for ISO9001:2008 - QMS
Feb 2009 - Mar 2011 :Social Internship: Volunteer at Darus Sukoon
Extra-Curricular Activities
• Lead a team of brand ambassadors to conduct the IBLC 4.0 event promotion activities within and outside campus.
• Conducted campus drives and executed a highly interactive launch on campus as IMARC-2011 Brand Ambassador.
• Polished my soft skills in debating competition ITERATE and improved my persuasive speech and diplomacy skills by participation in Model United Nations
• Enhanced my analytical skills by applying classroom theory in finance-related event INFER
• Used my creativity and video-editing skills to participate in KFC AdWar
• Member of IBA Girls Throw-ball team
Aisha Rais
Marketing
0331-2527308
a.rais@khi.iba.edu.pk
Date of Birth: October 1, 1991