Ali Mohammad Kasam

Academic

Career

Verbatim text

Ali Mohammad Kasam
Marketing
0324-3343738
akasam90@gmail.com
Date of Birth: January 13, 1990

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 2.99* (78.62%)
A-Levels | 2010 | Karachi | A, A, B
O-Levels | 2008 | Beaconhouse School System, Karachi | 7Bs, 2Cs
*CGPA up to the 6th Semester

Elective Courses
Foundation of Managerial Entrepreneurship I & II, Consumer Behavior, Advertising, Brand Management,
Family Business Management, Life Career Development.

Major Term Papers I Reports I Projects
• Conducted Market Research for Indus Motors Pakistan: “The Case of Falling Car Sales”
• Started Two Entrepreneurial Ventures “Street Pool” and “Desi Delights” for FME I & II
• Consumer Behavior Research: Why Teenage Girls Buy Fancy Shoes
• Advertising Term Report: Brand Sense & Multi-Sensory Branding in Pakistan
• Marketing Issues in Pakistan Case Study: The Rise of Internet Marketing in Pakistan
• Principles of Marketing Term Report: Digital Marketing in Pakistan
• Family Business Management Case Study, Family Constitution & Succession Plan on Al-Barkat Foodss
• Analysis of Pakistani Industries: “Porter’s Diamond Model & The Fashion Industry of Pakistan”
• Principles of Management Term Report: Management Practices at Haier Pakistan
• Comparative Management Term Report: Cultural Management at ICBI
• Human Resource Management Term Report: Training & Development of Employees at Engro
Polymer & Chemicals Ltd
• Case study on “Horlicks” Category Challenge.

Work Experience
Jul - Aug 2013 :8 weeks Internship at Engro Polymer & Chemicals Ltd.
Aug 2012 till present :Freelance Digital Marketing Agency for Companies in the US, UK, UAE.
July - Aug 2010 :Private Event Management Firm.
Aug - Dec 2009 :Initiated Tuition Center (Tuition & Tutors) for Secondary and O-level Students.
Jul 2007 - Aug 2009 :Private Tuitions for O-Level Students.

Extra-Curricular Activities
• Awarded “Top Marketer of the Year” by IBA (2013)
• Awarded “Top 5% of Marketing Freelancer in the World” by oDesk (2013)
• Team Head and Charter Member of Lion’s Club International (2012)
• Executive Council Member & Treasurer of the IBA Social Science Club (2012)
• Host for IBA Welcome (2012)
• Management Team Member IBA Media & Publication Society, Leadership Society, and
Entrepreneurship Society (2012)
• Runner-up Interstate Business Challenge, GIK Pakistan (2012)
• Runner-up Interstate Debate Competition, New York (2002)
• Memorized the Holy Quran