Aliya Kaleem

Academic

Career

Verbatim text

Aliya Kaleem
Marketing and Finance
0345-2577710
aliyah_mk@hotmail.com
Date of Birth: September 02, 1992

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 2.97* (77.74%)
Intermediate | 2010 | Aga Khan Higher Secondary School | 87%
Matriculation | 2008 | St. Joseph's Convent High School | 89%
*CGPA up to the 6th Semester

Elective Courses
Advertising, Consumer Behavior, Financial Modeling, Strategic Sourcing and Negotiations, Derivatives and Risk Hedging, Security Analysis and Capital Markets.

Major Term Papers | Reports | Projects
• Studied and calculated the company valuation for Hub Power Company (2014)
• Prepared a report on change management in Pakistan State Oil (2014)
• Conducted a market research on the Tapal Ice Tea (2013)
• Studied and prepared a report on the customer satisfaction and quality management at JS bank (2013)
• Conducted an econometric analysis to determine the Effect of GDP, Inflation and Population on Unemployment (2013)
• Analyzed the future prospects of the Benazir Income Support Program and its chances of alleviating poverty (2012)
• Conducted a market research on the gems & jewelry sector of Pakistan and challenges faced by it as well as possible solutions to help the sector prosper (2012)
• Prepared a case study on Tapal Ice Tea and its marketing strategies (2012)
• Studied the basic management structure of South Asia Pakistan Terminals’ project aimed at creating Pakistan’s first deep sea port (2011)
• Analyzed the brand National Foods Ltd. from the viewpoints of consumers, retailers and the brand manager (2012)

Work Experience
Jul 2013 - Aug 2013 : Corporate Internship at JS Bank Ltd. in Brand Management and Marketing Department.

Extra-Curricular Activities
• Director Design and Creatives IBA LeadershOp Conference (2013)
• Social service at Darul Sukun (2012)
• Helped design the Marketing strategies and the campaigns at the recently launched social media business startup Dealmonster.
• Creatives team Regional Young Entrepreneurship Conference (2012)
• Guest relations team MUNIK III (2012)
• Brand ambassador Shell Tameer
• Corporate affairs coordinator, IBA Charity Carnival (2011)
• Participated in KFC Ad-war 2011
• Marketing Team IBA Charity Carnival (2011)
• Marketing Team and brand ambassador I-MARC (2011)

Skills
• Proficient in use of SPSS, E-Views, Stata, MS Office, Prezi, Photoshop Elements