Anoosha Zahid

Academic

Career

Verbatim text

Anoosha Zahid
Marketing
0332-2386568
anooshaz91@gmail.com
Date of Birth: December 21, 1991

Educational Qualifications:
BBA 2014 Institute of Business Administration, Karachi 3.3* (82.94%)
Intermediate 2010 St. Joseph’s College for Women, Karachi A 78%
Matriculation 2008 St. Joseph’s Convent High School, Karachi A-1 (85%)
*CGPA up to the 6th Semester

Elective Courses
Advertising, Brand Management, Consumer Behavior, Sales Management, Direct Marketing and Social Media Marketing.

Major Term Papers I Reports I Projects
• Report on PTV and HUM looking at the management practices in a state owned media organization.
• Term Report on Sunsilk for Brand Management course.
• Developed a business plan for Burger King’s launch in Pakistan for the Entrepreneurship course.
• Prepared a case study on Rin at Unilever and performed a critical analysis on its launch strategy.
• Report on Human Resource Management at Dollar Stationery.
• Prepared a research report analyzing the effect of use of music and dance in advertisements on buying behavior.
• Conducted a live case study on The Cakery and looked at the marketing practices of SMEs with a focus on use of social media.
• Prepared a comprehensive research report on the use of gender and youth culture in advertising.
• Report on Fraud Risk Management and analysis of management functions at a Multinational Bank.

Work Experience
Jun 2013 - Aug 2013 :6 weeks Internship at The Resource Group - Analyst Strategy Group
Aug 2012 - Aug 2013 :1 year Student Ambassadorship at ACCA Pakistan - Marketing Department
Jun 2012 - Aug 2012 :6 weeks Social internship at Manzil Educational Organization
Apr 2012 - Nov 2013 :Copywriter at New York based SEO firm Launchevity

Extra-Curricular Activities
• Freelance writer since January 2012.
• Office Bearer for the IBA Literary Society. 2012-2013
• Participated in Marketing Management Team of IBA Literary Society Play “Taming of the Shrew” - December 2012
• Attended IBA Leadershop Conference 4.0, 4 day conference by IBA Leadership society - January 2012
• Volunteered at Speak Up! 2011.