Anosha Adeen

Academic

Career

Verbatim text

Anosha Adeen
Marketing
0331-2608248
anosha.adeen@gmail.com
Date of Birth: December 31, 1991

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 3.14* (80.69%)
A-Levels | 2010 | Beaconhouse School System Gulshan A-Levels, Karachi | 1 A, 2B, 1C
O-Levels | 2008 | Beaconhouse School System Gulshan Cambridge, Karachi | 3 As, 5Bs
*CGPA up to the 6th Semester

Elective Courses
Brand Management, Advertising, Sales Management, Personal Selling, Supply-Chain Management,
Strategic Sourcing and Negotiation Skills & Consumer Behavior.

Major Term Papers I Reports I Projects
• Carried out extensive brand analysis of Knorr as part of the Brand Management course
• Developed the concept & sales pitch for the shoe thrown at George W. Bush, by the Iraqi Journalist,
and successfully presented & sold it to an audience
• Prepared a detailed report on Firing and Downsizing Techniques at PIA as part of the Human
Resource Management course
• Analyzed the Pharmaceutical Industry of Pakistan and prepared an extensive report & presentation
suggesting recommendations to the industry’s problems
• Prepared a report on Shahzeb Saeed’s Menswear analyzing the business and its success
• Conducted Market research on Impact of Product Attributes and Brand Persona on Brand Preference
of Cigarettes in KHI
• Conducted market research on “Impact of status-consumption on purchase decision of females
for branded lawn” and analyzed the findings using the SPSS software
• Prepared a case study (with rights to publish) on marketing challenges faced by Bank Islami and
the unconventional strategies employed by the bank as part of the Marketing Issues in Pakistan
Course

Work Experience
Jun 2013 - Aug 2013 :6 weeks Internship at Mobilink Telecommunication - Indirect Sales
Department
Aug 2012 - Sep 2012 :4 months Internship at KAPCO (Kot Addu Power Company) - HR
Department
Jun 2012 - Aug 2012 :6 weeks Internship at KAPCO Medical Center – Social Internship

Extra-Curricular Activities
• Creative Director of “IBA LeadershOp Conference 5” organized by the IBA Leadership Club
• Director Marketing for “Regional Young Entrepreneurs Convention 2012” organized by IBA
Entrepreneurship Society
• Performed the job of Mentor for the winning team in “I-Serve”, Social Entrepreneurship event
organized by IBA Entrepreneurship society.
• Marketing Team member for IBA International Conference on Marketing (IMC)
• Event Director: “Snap-It” at “IBA Enigma 2012”
• Represented IBA in CBMUN, 2011 in the committee of WTO.