Anum Ahmed Tariq

Academic

Career

Verbatim text

Anum Ahmed Tariq
Marketing
0333-3406106
anum.ahmed@khi.iba.edu.pk
Date of Birth: March 11, 1991

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 3.12* (80.23%)
Exch Prog | Fall 2012 | Delta State University, MS, USA | 3.80 (95%)
A-Levels | 2009 | Bahria College N.O.R.E 1, Karachi | 2As, 1B, 1C
O-Levels | 2007 | Bahria College N.O.R.E 1, Karachi | 7As, 2Bs
ACCA | | British Council, Pakistan | 7 Papers
*CGPA up to the 6th Semester

Elective Courses
Brand Management, Consumer Behavior, Retailing, Training and Development, Performance and Compensation Management.

Major Term Papers | Projects
• Travelled to Dubai in Jan 2014 for a Marketing Study Tour to learn about Branding, Advertising and Retailing in the GCC
• Analyzed the brand personality of Aamir Liaquat on the concepts of Effective Brand Management
• Conducted business research for Tapal Ice Tea; why Sales did not meet the forecasts and how to reach them
• Formulated an Entrepreneurial Business Plan for an Auto-Spa in Cleveland, Mississippi, USA
• Researched the whole Change Management process in Pakistan State Oil
• Analyzed the annual report of a loss making company, its auditors’ report and Corporate Governance Issues
• Researched the complete Fashion Industry of Pakistan, its potential and shortcomings

Work Experience
Mar 2014 till present :Teacher Assistant at IBA (Department of Marketing)
Aug 2013 - Jun 2014 :Campus Ambassador for IBEX-Business and Economic Magazine
Aug 2012 - Dec 2012 :Cultural Ambassador at US Department of State in Cleveland, MS, USA
Jun 2012 - Aug 2012 :6 weeks Internship at Shell Tameer- CSR Department
Feb 2011 - Aug 2013 :Freelance writer on oDesk

Extracurricular Activities
• Team Lead at the Youth and Leadership Program in Summer 2013 at the YMCA of Great Toronto, Canada
• Treasurer- Community Development Student Organization for Fall 2012 at Delta State University, MS, United States
• Director Social Media INVENT 2013; brought strategies to market on Facebook, Twitter, LinkedIn and YouTube
• Vice President Marketing and Sales IMARC 2012 for Media and Publication Society Conducted various marketing campaigns in 40 universities and schools
• Manager Guest Relations- Avant Garde 2012 for Medical Publication Society ; graciously welcomed our guests, the Time Lenders
• Director Marketing Media Flash 2011; conducted on-campus launch of the event and sold up to 300 tickets for the event (full-house)
• 2nd Position in All-Pakistan CDGK Roller Skating Championship 2009
• 75% Merit Scholarship in A Levels at Bahria College N.O.R.E 1, Karachi , Pakistan