Arsala Saeed

Academic

Career

Verbatim text

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 2.91* (77.11%)
A-Levels | 2010 | The Lyceum School, Karachi | 2As, 2Bs
O-Levels | 2008 | The City School-Darakhshan Campus, Karachi | 5As, 4Bs
*CGPA up to the 6th Semester
Elective Courses
Advertising, Brand Management, Consumer Behavior, Sales Management, Social Marketing, Media Studies, Philosophy, logic and ethics.
Major Term Papers I Reports I Projects
• Marketing Research on Strepsils- RB Pakistan
• Marketing Analysis on Atrium Cinemas
• Industrial Analysis on Textile Manufacturing and Export in Pakistan
• Consumer Behavior Research on Ice Cream Consumption in Karachi
• Marketing Research on Walls Ice Cream Range - Failure of a Product Line
• Analytical Report on National Refinery Pakistan - Human Resource
• Repositioning Lipton - Unilever.
• Managerial Account Report on Beltexco Ltd
• Econometrics Regression Analysis Report
• Brand De-positioning Video Presentation
• Entrepreneurial Project
Work Experience
Jul 2013 - Present :Freelance Article Writer
Sep 2013 - Jun 2014 :Teacher Assistantship for Principles of Marketing
Jun 2013 - July 2013 :6 weeks Internship at Pakistan Telecommunication Company Ltd - Corporate Services Marketing Department
Jun 2012 - Aug 2012 :8 weeks Internship at KASB Initiatives
Extra-Curricular Activities
• Management Team for IBA Entrepreneurship Society – Marketing and Operations
• Volunteer at IBA - CDC
• Member of IBA Community Welfare Society, Entrepreneurship Society, Info-Sys and Alumni Society.
• Participant in Connexions 2011
• Participant in Spark 2011
• Basic SPSS Training
Arsala Saeed
Marketing
0345-2843365
arsala_28@hotmail.com
Date of Birth: December 28, 1990