Ayesha Anjum

Academic

Career

Verbatim text

Ayesha Anjum
Marketing
0332-3569116
ayeshanjum@yahoo.com
Date of Birth: September 15, 1991

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 3.29* (83.03%)
A-Levels | 2010 | The Lyceum School, Karachi | 2As, 2Bs
O-Levels | 2008 | The City School, Karachi | 5As, 5Bs
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Retail Management, Strategic Sourcing & Negotiation Skills.

Major Term Papers | Reports | Projects
• Prepared a research report on, Failure of Omung Lassi
• Research report on; Role of gender, sex and youth culture in Advertising
• Presentation on Ufone as a Brand
• Wrote a case study on, Gloria Jeans- Flight back to Australia
• Report on the unethical practices adopted by, ABC and Food Lions
• Analyzed the role of ‘Doctors as Managers’ - HRM term report
• Conducted research and wrote a paper on, The Evolved Role of Women in Advertising
• Marketing report on Dettol Soap
• Analyzed the Newspaper Industry of Pakistan and suggested recommendations
• Prepared report on the management systems of Pakistan Petroleum Limited
• Prepared a report on the Information Management process at Pakistan National Shipping Corporation

Work Experience
Oct 2013 - Jan 2014 :Teaching Assistant at IBA
Jul 2013 - Aug 2013 :7 weeks Internship at Sanofi Aventis - Marketing department
Jun 2012 - Jul 2012 :6 weeks Internship at The Citizens Foundation

Extra-Curricular Activities
• P&G CEO Challenge Participation, 2014
• Owner at A to Z - August 2012 to present
• Management Team, The Coronation- March 2012
• Cluster Facilitator, IBA Leadership Conference - January 2012
• Kangaroo Mathematics Competition, top 4% in Pakistan - 2010
• Teaching mathematics to underprivileged students- 2009 - 2010
• Volunteer at The Citizens Foundation, HR Department - July 2009
• Community Service at Sindh Institute of Urology and Transplantation - June 2009