Ayesha Waseem Butt

Academic

Career

Verbatim text

Ayesha Waseem Butt
Marketing
0323-2003339, 021-35380526
ayyesha91@hotmail.com
Date of Birth: September 1st 1991

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 2.98* (78.18%)
A-Levels | 2010 | Nixor College | 3 A's, 2 B's
O-Levels | 2008 | The City School | 5 A's, 2 B's
*CGPA up to the 6th Semester

Elective Courses
Advertising, Consumer Behavior, Training and Development, French Language, Public Policy, Brand Management, Media Studies, Integrated Marketing Communication.

Major Term Papers I Reports I Projects
• Research report on the failure of the Pista Badami kulfi for Walls Pakistan.
• Research Report on the workings of the healthcare sector in Pakistan for the course Analysis of Pakistani Industries.
• Marketing report on Information Management Systems at PSO Pakistan
• Marketing report on the Omore ice cream portfolio. Worked closely with the brand manager and ABM at Omore
• Developed a case study on the closure of the consumer banking division of Citibank N.A., Pakistan.

Work Experience
Jun 2013 - Aug 2013 :9 weeks Internship at Citibank N.A, Pakistan.
Worked in the Public Affairs/Marketing Department. Major responsibilities included:
• Drafted internal communications messages for Citi on events that took place from June to August 2013
• Drafted two press releases on the grants announced by the Citi Foundation in Pakistan
• Assisted the head of marketing/public affairs and actively participated in the second round table conference held by Pak-US business council on women in the workplace hosted by Sarah Peck.
• Interacted with various members from the press and media industry of Pakistan
• Played a pivotal role in organizing the first town hall meeting of 2013, 8th Citi PPAF micro entrepreneurship awards and the Citi Transformation session-offsite (internal staff meeting)
• Developed content for Citi SEDC-LUMS coffee table book
Apr 2013- Jun 2013 :Social Internship: Pyaam-e-Taleem education center
• Assisted in the development of a syllabus in line with that taught at the more elite private schools in Karachi
• Conducted a communications course for high school/university students to polish their presentation and communication skills.

Extra-Curricular Activities
• Campus brand ambassador of the British council, Pakistan
• Member of the management team organizing the fourth Karachi literature festival. 2013
• Executive Council Member of IBA Adventure Club 2011-12: Organized the first IBA Adventure Club Ski trip.
• Avid reader and a published writer
• Interested in travelling, literature, culture, languages and the arts.
• Blogger and critic of various consumer products.