Ayza Bawany

Academic

Career

Verbatim text

Ayza Bawany
Marketing
0334-3911689
ayzabawany@gmail.com
Date of Birth: December 23, 1991

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 3.19** (80.86%)
A-Levels | 2010 | Nixor College, Karachi | 2A*, A, B
O-Levels | 2008 | Beacon House School System, Karachi | 3As, 7Bs
**CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Sales Management, Microeconomics of Public Policy, Public Policy of Natural Resources, Issues in Pakistan Economy.

Major Term Papers I Reports I Projects
• Consumer Behavior Analysis using The Laddering Theory - motivations and end value states behind consumption of branded clothes among adult consumers studied.
• In-depth study of Creativity in TVCs to understand the importance and varieties of creative techniques used to break the clutter and get the brand message across to to mold buying behavior.
• Analysis on the Ethical and Moral Implications of marketing to the Bottom of the Pyramid consumer segment of the society
• Case study on Reckitt Benckiser: Managerial and cultural implications of the transition of Reckitt and Coleman Pakistan to Reckitt Benckiser Pakistan.
• Case Study on Engro Food’s Olfrute Juice brand: Issues and difficulties faced by Olfrute in sustaining against the tough market leading competitor Nestle.

Work Experience
Oct 2013 - Nov 2013 :SAT English Teacher
• Got a pay raise of almost 15% after the first month only
Jul 2013 - Aug 2013 :Internship at Colgate Palmolive Pakistan Limited- Marketing department
• Conducted a comprehensive nationwide Retail Audit of Lemon Max bar
• Proposed a unique communication plan for Lemon Max based on an emotional appeal to the Head of Marketing
• Conducted a market research through surveys to analyze the possible scope of new variants of Lemon Max Paste in the market.
Jun 2012 - Jul 2012 :Internship at The Citizens Foundation
• In a team, conducted an Impact Assessment of The Rahbar Program, TCF’s mandatory mentorship program for primary students.
• Drafted questionnaires for students who had gone through Rahbar, for the control group and for teachers and principals to gain a variety of insights
• Conducted over 300 interviews of students and teachers and analyzed the data collected.
Aug 2010- Dec 2011 :Founder Member of a digital business venture “Utterly Urban”
• Founded a Women Magazine Portal with a team of 5 members and reached a daily traffic of over 12000 visitors within three months of launch
• Wrote over 100 articles in various categories including beauty, fashion e.tc keeping in line with the latest trends and top goggle key words - based on Google Analytics.

Extra-Curricular Activities
• IBA International Marketing Conference: Team Member Social Media Marketing Team.
• AIESEC: Team Leader of Incoming Exchange (Jan 2011-Dec 2011) and Team Leader Talent Management (Jan 2012-June 2012)
• Pakistan German Business Forum: Marketing and Public Relations Volunteer at (May 2011)
• IBA Literary Society: Executive Committee Member (Oct 2011- June 2012)
• State Bank of Pakistan: Survey you for Consumer Index Surveys.