Beenish Mehmood

Academic

Career

Verbatim text

Educational Qualifications:
BBA 2014 Institute of Business Administration, Karachi 3.67** (88.67%)
A-Levels 2010 Beaconhouse School System, Multan 4A*s, 1A
O-Levels 2008 Beaconhouse School System, Multan 8As
**CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Retail Management, Social Media Marketing and B2B Marketing.

Major Term Papers I Reports I Projects
• Analyzed the Spice Industry of Pakistan and explored its export potential - Analysis of Pakistani Industries
• Assessed the Compulsive Buying Behavior in Pakistan through primary research - Methods of Business Research
• Conducted secondary research on Amitabh Bachhan and analyzed him as a personality brand - Brand Management
• Studied the sheesha smoking habits of 19-22 year olds through the laddering technique - Consumer Behavior
• Maintained a consumption diary for a month to study and analyze my consumption behavior - Consumer Behavior
• Analyzed of the Capital Structure and Dividend Policy of Engro Foods Limited - Financial Management
• Formulated a case study on the first online ticketing company of Pakistan, Ticket Katao - Entrepreneurship
• Formulated a report on the evolution of the marketing strategies of Red Bull in Pakistan - Marketing Issues in Pakistan
• Developed a case study on the launch of Café Zero Degrees in Zamzama, Karachi - Marketing Issues in Pakistan
• Analyzed the marketing strategy and brand perception of Vim Dishwash - Principles of Marketing

Work Experience
Jun 2013 - Jul 2013 :6 weeks Internship at Engro Corp - Research Project on crowdfunding
Jul 2012 - Aug 2012 :6 weeks Internship at CARE Foundation - Marketing department
Sep 2012 - Jan 2013 :Teaching Assistant at IBA for the course Principles of Marketing
Apr 2011 - Jun 2011 :Mentor for IBA National Talent Hunt Program

Extra-Curricular Activities
• Manager of the IBA's student society, Media and Communications Society 2013-2014
• Elected Campus Coordinator for the IBA-wide Student Council 2012-2013
• Executive Director Program Design for IBA Media Accession and Reinforcement Convention 2013
• Elected Executive Council Member for the Media and Communications Society 2011-2012
• Team Leader of the winning team for Artik 2011, a competition by the IBA Arts Society
• Member of the Girls Football Team 2010-2011

Beenish Mehmood
Marketing
0303-6534228
beenishmehmood2@hotmail.com
Date of Birth: June 12, 1991