Bisma Yusufzai

Academic

Career

Verbatim text

Bisma Yusufzai
Marketing
0346-3463460
bisma@msn.com
Date of Birth: December 28, 1991

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 2.97* (77.97%)
A-Levels | 2010 | Nixor College, Karachi | 1A, 2Bs
O-Levels | 2008 | Beaconhouse School System, Karachi | 6As, 3Bs
*CGPA up to the 6th Semester

Elective Courses
Advertising, Brand Management, Consumer Behavior, International Finance, Environment & Natural Resources.

Major Term Papers I Reports I Projects
• Term report on perfume preferences of Karachi residents for the course of Methods in Business Research.
• Covered Marie Biscuits as a product of Peak Frean’s for the Brand Management Report.
• Group Presentation on the brand Marie biscuits and its differentiation in the biscuit market as a part of Brand Management course.
• Term Report on Vioxx and Merck’s ethical dilemma as a part of Ethics in Corporate Society.
• Term Report on the benefits of family owned businesses as a part of the course Human Resource Management.
• Conducted a research for the failure of the company One World Foods for the course Marketing Issues in Pakistan.
• Analysis of the book Brand Sense by Martin Lindstrom for the course Advertising.
• Term Report on the buying behaviors of young adults regarding branded clothes for Consumer Behavior.
• Prepared a marketing diary for Colgate and its positioning and placement in major stores for Principles of Marketing.
• Prepared a descriptive report on the management styles at ZAFCO international for Comparative Management.

Work Experience
Jun - Jul 2013 :6 weeks internship at Pakistan State Oil – Non-Fuel Retail Department
Jun - Jul 2012 :6 weeks social internship at The Citizens Foundation – Human Resources Department
Mar - Oct 2012 :Director of Realizations at AIESEC

Extra-Curricular Activities
• Awarded the first ‘Star Performer’ of the batch (AIESEC’er of the month) for November 2011
• Winner of the 2009 Women’s Doubles Table Tennis Tournament of Karachi Gymkhana.
• Awarded Silver Medal at O-Level graduation ceremony by Beaconhouse School System in 2008.