Fabaiha Farooq

Academic

Career

Verbatim text

Fabaiha Farooq
Marketing
0334-3102404
fabaiha1@gmail.com
Date of Birth: June 3, 1991

Educational Qualifications:
BBA 2014 Institute of Business Administration, Karachi 3.70** (89.75%)
Intermediate 2010 The City School-PAF Chapter, Karachi 2A*s, 2As, 1B
O-Levels 2008 The City School-Gulshan Girls, Karachi 9A
**CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Brand Management and Media Studies, Sales Management, Retail Management, B2B Marketing, Advertising.

Major Term Papers I Reports I Projects
• Design Advertising Strategy for Vital Soap
• Report on B2B Marketing of EFU General Insurance
• Live case study son GSK
• Group Presentation on Sunsilk as a part of Brand Management course
• Conducted consumer audit on Make-Up for the course of Consumer Behavior
• Wrote blog posts on Frozen Foods for the course of Consumer Behaviour
• Conducted a cross-sectional analysis on “Population Growth middle income countries” for the course of Econometrics
• Conducted research and wrote a research paper on the “Conspicuous buying behavior of branded lawn in Pakistan”
• Wrote a case study on the launch of Hub Salt
• Prepared report on Siemens’s Talent Management in the context of employee retention for the course of HRM
• Analyzed the Information Technology Sector of Pakistan and suggested recommendations
• Prepared a video based report on export marketing at Shan Foods for a marketing course
• Studied the brand Brite with respect to different categories of stores for a marketing course
• Studied the consumer perception and the brand efforts of Colgate in consumer probe report
• Prepared a report on KESC current issues and gave recommendations for the course Management Information System

Work Experience
Jun 2013 - Aug 2013 :6 weeks Internship at Nestle-Marketing department
Jun 2012 - Aug 2012 :6 weeks Social internship at The Citizens Foundation

Extra-Curricular Activities
• Participated in INFER 2013, and got 3rd position
• Participated in MUNIK III, as a delegate for Japan in UNCSD: won best position paper.
• Part of the Management team in the first Annual Islamic Conference 2011.
• Part of the Management team in IBA Charity Carnival 2010
• Head Girl in O’ Levels
• Best Actress in the annual play (O’levels 2008)