Farah Afzal Siddiqui

Academic

Career

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Educational Qualifications:
BBA 2014 Institute of Business Administration, Karachi 3.56* (86.44%)
A-Levels 2010 Saint Patrick's High School, Karachi 2As, 3Bs
O-Levels 2008 Springfield School, Karachi 8As, 4Bs
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Sales Management, Personal Selling, Dynamics of Distribution and Logistics, Retail Management, Social Media Marketing, Business Finance.

Major Term Papers | Reports | Projects
• Analyzed the consumption patterns and behavior amongst Sheesha smokers in Karachi
• Worked on a report about Amitabh Bachchan as a brand
• Presented on the usage of “somatic markers” in advertisements
• Worked on a case study about Tapal Ice Tea
• Analyzed and presented a detailed, holistic view of the Fishing Industry in Pakistan
• Prepared a term report on Change Management at Pakistan State Oil
• Developed a report on the Financial Analysis of Mian Textile Industries Ltd.
• Prepared a report on Pakistan’s relations with the Arab World and the Israeli-Palestinian Conflict

Work Experience
Jul 2013 - Aug 2013 :6 weeks Internship at Nestle Pakistan- Sales &Marketing department
Jun 2013 - Jul 2013 :6 weeks Internship at Engro Eximp – Business Development department
Jun 2012 - Aug 2012 :6 weeks Internship at Pakistan State Oil – Logistics department
Jul 2011 - Sep 2011 :Exchange participant for social internship at AIESEC Malaysia
Jan 2010 - Feb 2010 :Volunteer at Sindh Institute of Urology and Transplant
Sep 2009 - Dec 2009 :Volunteer at Dar-ul-Sukun

Extra-Curricular Activities
• Chief Social Media Strategist – IBA Leadershop Conference 2013
• Director, Social Media Marketing – Annual Islamic Conference 2013
• Director, Participatory Affairs - INVENT 2012, IBA Media Accession & Reinforcement Convention 2011 and Annual Islamic Conference 2012
• Attained and sustained a Merit Scholarship throughout the four years at IBA for above-average academic performance
• Professional content writer on oDesk with experience in article and blog writing, SEO optimization, and website content writing.
• Contested in and won Honorable Mention in debating competitions and conferences like ROTMUN’10, MUNIK’12, MUNIK’13, IBA Debating Championship

Farah Afzal Siddiqui
Marketing
0332-3005251
farah5_5@hotmail.com
Date of Birth: August 20, 1991