Hataf Shahab

Academic

Career

Verbatim text

Hataf Shahab
Marketing
0346-2774767
hatafshahab@gmail.com
Date of Birth: September 15, 1991

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 3.34* (83.72%)
A-Levels | 2010 | St. Patrick's High School, Karachi | 3 As
O-Levels | 2008 | St. Patrick's High School, Karachi | 10 As
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Sales Management, Media Studies, Research Methods in Social Sciences, Social Marketing.

Major Term Papers I Reports I Projects
• Case Study on launching and marketing Reckitt-Benckiser’s “Airwick” and the difficulties faced with regards to grey channel distribution and unofficial imports.
• Detailed research and competitive analysis of Pakistan’s Tea Industry emphasizing on marketing tea in Pakistan.
• Re-launching Mr. Burger as a key fast food provider, analysis of the fast food industry and varying the marketing mix of Mr. Burger to achieve market competitiveness.
• Content Analysis Research Paper on “Malala Shooting Incident,” and analysis of media coverage of the incident.

Work Experience
September 2013 - Present :IBA Teaching Assistant Principles of Marketing & Marketing Issues in Pakistan
Jul 2013 - Aug 2013 :English Biscuits Manufacturers Pvt LTD -
• Brands Department Brand portfolio Sooper, Marie and Whole Wheat Slices
• Worked with the team to introduce RIO Mango in the market
• Conducted a full retail audit. Responsible for presenting the findings.
• Worked on re-designing Peek Freans Marie’s packaging.
Jun 2012 - Jul 2012 :Pakistan State Oil - Corporate Communications
• Developed a complete BTL, Below the Line, advertising campaign for Independence Day, 2012.
• Drafted article on PSO’s corporate campaign, highlighting the company’s achievements and analyzing its advertisements. The article was to be published in Brands Magazine.
• Carried out an audit of PSO’s brand image.
• Written creative brief for the ad-agency, for a PSO sponsored event
May 2012 - Jun 2012 :Social Internship Khatoon-e-Pakistan Govt Primary School,
• As an instructor, taught students of classes 1 to 5. Responsible to teach General Grammar, Language and Comprehension, Mathematics, Urdu and General Science.

Extra-Curricular Activities
• Lead the marketing team as a marketing co-director for IBA Career Fair’13.
• Winner of 3rd Prize in in Coronation’12, a team building competitive event.
• Fulfilled administrative duties as member of management team for St. Patrick’s All Pakistan Declamation Contest.
• Participated in The International School Modern United Nations (TISMUN).
• Volunteered at SIUT Community Service and taught at Abdullah Shah Ghazi Girls’ Govt. School
• Prefectorial Council Member in St. Patrick’s High School 2009-2010