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Insiya Murtaza

OTHER-UNCATEGORIZED · 2014

insiamurtaza@hotmail.com

Phone

0300-2830660

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GitHub

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Academic

Program

BBA

CGPA

3.34

Year

2014

Education

Institute of Business Administration, Karachi

Address

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DOB

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Career

Current role

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Target role

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Skills

Consumer Behavior, Advertising, Brand Management, Personal Selling, Integrated Marketing Communications, Leadership, Motivation Models, Regulation and Unions in the Media Sector, PEMRA, PFUJ, Leather Industry of Pakistan, Consumer Behavior Analysis, Branded Clothing Consumption Pattern

Verbatim text

The exact text the LLM saw on the page (or the booklet text from the old import). This is what powers semantic search.

Insiya Murtaza
Marketing
0300-2830660
insiamurtaza@hotmail.com
Date of Birth: May 11, 1991

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 3.34* (83.47%)
A-Levels | 2010 | The Lyceum School, Karachi | 2As
O-Levels | 2008 | Foundation Public School | 6As, 4Bs
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Personal Selling, Integrated Marketing Communications.

Major Term Papers | Reports | Projects
• Analysis of strategy and managerial policy framework at Liberty Mills Ltd
• Research on Consumer perceptions in the conventional desserts category
• Detailed study of distribution and positioning of Reckitt Benckiser’s product Airwick
• Case study on issues women entrepreneurs face in Pakistan while establishing businesses
• Thorough marketing analysis of Omore covering its marketing mix and strategy
• Sales Management report at Engro Foods Ltd. discussing the application of leadership and motivation models
• Analysis of Regulation and Unions in the Media Sector in Pakistan drawing up reports on processes at PEMRA and PFUJ
• Analysis of the Leather Industry of Pakistan and issues faced by them
• Consumer Behavior Analysis of Branded Clothing Consumption Pattern of 20-30 years olds

Work Experience
Jul 2013 - Aug 2013 :6 weeks Internship at Muller & Phipps
Dec 2012 - Jun 2013 :Presentation & Communication Skills Mentor for IBA Foundation Program
Jul 2012 - Aug 2012 :6 weeks Internship at Naya Jeevan
Jun 2011 - Jul 2011 :6 weeks Internship at Empowerment Thru Creative Integration (ECI)

Extra-Curricular Activities
• Secured 3rd position in Coronation; a national level 3-day competition at IBA, 2011
• Served as head of the Lyterati society at The Lyceum School, 2009
• Completed 184 hours of community service with The Aga Khan University Hospital (AKUH) Community Health Department, 2007
• Represented school for ExSpo Sports Olympiad, Chess Championship held in Lucknow, India, 2006
• Led as a director for the game show “Superstar 2” at IBA, 2014

Academic Achievements
• 50 % merit scholarship at IBA
• Secured position in IBA Dean’s List of Distinguished Students, Fall 2011
• Awarded distinction for scoring highest in O-Level Literature in English at the national level, 2009

Provenance

Source file: Copy of 2014 BBA-BS (CS) Profiles.pdf
From job #289 page 56
Created: 1778236509