Irum Khan

Academic

Career

Verbatim text

Irum Khan
Marketing
0342-8192254
lkhan26@gmail.com
Date of Birth: October 26, 1991

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 3.04* (79.03%)
Intermediate | 2010 | D A Degree College for Women Phase VII (Ext.), Karachi | B (66.55%)
O-Levels | 2008 | Jaffar Public School, Karachi | 2As, 5Bs, 2Cs
*CGPA up to the 6th Semester

Elective Courses
Advertising, Brand Management, Consumer Behavior, Sales Management, Social Media Marketing.

Major Term Papers I Reports I Projects
• Report on Pakistani Style of Management at Castrol Pakistan Limited (formerly a part of British Petroleum in Pakistan).
• Term Report on Ufone for Brand Management course.
• Developed a business plan for ‘Branded Textillion’ (a textile business dealing with embroiled and lawn clothing) for the Entrepreneurship course.
• Report on Lals Patisserie’s production and operations processes.
• Report on Human resource management at Bosch Pharmaceuticals.
• Analysis of Marketing issues of Rin at Unilever Pakistan Limited.
• Live case on organizational culture at Reckitt Benckiser.
• Analyzed the Ice cream industry of Pakistan and suggested recommendations.
• Conducted market research and wrote a paper on “What’s the next best location for 14th Street pizza”.
• Covered Dettol Soap as product for marketing course report.
• Report on Fraud Risk Management and analysis of management functions at a Multinational Bank.

Work Experience
Jun 2013 - Aug 2013 :6 weeks Internship at Tetra Pak Pakistan - Marketing department
Jun 2012 - Aug 2012 :6 weeks Social internship at Manzil Educational Organization
Jul 2011 - Aug 2011 :6 weeks Internship at United Bank Limited
Jun 2007 :1 week Voluntary service program at SIUT

Extra-Curricular Activities
• Freelance writer since December 2012
• Participated in Marketing Management Team of IBA Literary Society Play “Taming of the Shrew”- December 2012
• Attended IBA Leadershop Conference 4.0, 4 day conference by IBA Leadership society - January 2012
• Attended Beacon, 1 day conference by IBA Marketing, HR and Finance societies (November 2011)
• Attended IBA Leadership Conference, 4 day conference by IBA Leadership society (January 2011)
• Participated in Science seminar on “Biodiversity” by DA Degree College Science society - held 2nd position (2008)
• Human Rights Education Program- active participation in events and competitions (2003 and 2004)