Kanza Rizvi

Academic

Career

Verbatim text

Kanza Rizvi
Marketing and Human Resource
0334-3306992
kanza.fatima@khi.iba.edu.pk
Date of Birth: December 20, 1992

Educational Qualifications:
BBA 2014 Institute of Business Administration, Karachi 3.12* (80.24%)
Intermediate 2010 St. Joseph's College, Karachi A-1 (80%)
Matriculation 2008 St. Joseph's Convent High School A-1 (89%)
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Social Marketing, Training & Development,
Performance & Compensation.

Major Term Papers I Reports I Projects
• Conducted an experiment to measure brand recall of Pakistani food products for the course Methods in Business Research
• Applied brand management concepts to Lipton and developed a group presentation
• Conducted consumer audit of 9 to 12 year olds through in-depth laddering interviews about movies for the course Consumer Behavior
• Presented on all ad appeals for the Advertising course
• Wrote a case study on the failure of Olfrute juice by Engro Foods for the course Marketing Issues in Pakistan
• Conducted a research and wrote a research paper on the ethical concerns regarding abortion in Pakistan
• Analyzed the Confectionery Industry of Pakistan
• Created a brand and developed a marketing strategy plan for a marketing course
• Conducted a research and wrote a research paper on 'Rise in crime in Karachi'

Work Experience
Jun 2013 - Aug 2013 :6 weeks Internship at Byco Oil & Petroleum Limited – HR Department
Jun 2012 - Aug 2012 :6 weeks Social internship at Justuju Welfare Organization

Extra-Curricular Activities
• Office Bearer (Campus Coordinator) Community Welfare Society 2013-2014
• Active member of the TCF Primary School, IBA Campus mission
• Director Marketing IBA Bake Sale 2013
• Member of the Management Team IBA Coronation 2012
• Member of the Management Team CWS Carnival 2012 & 2013
• Collected data for a State Bank of Pakistan research on Consumer Confidence Index 2012
• Winner of IBA arts competition Artika 2011
• Participant of IBA Girls Olympics 2013
• Participant of IoBM Social Enterprise Enrichment Program 2011
• Volunteer at SIUT and TCF