Komal Azhar

Academic

Career

Verbatim text

Komal Azhar
Marketing
0314-2172078
komal.azhar@khi.iba.edu.pk
Date of Birth: June 23, 1990

Educational Qualifications:
BBA 2014 Institute of Business Administration, Karachi 3.55* (87.56%)
A-Levels 2009 The City School P.A.F. Chapter 1A, 3Bs
O-Levels 2007 The City School P.A.F. Chapter 8As, 1C
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Social Marketing, Supply Chain Management, Strategic Sourcing & Negotiation, Research methods in Social Sciences.

Major Term Papers I Reports I Projects
• Conducted a detailed report on the issues faced by Zorlu Energy when Setting up a Windform in Jhimpur.
• A report based on the various types of appeals used in Pakistani advertisements and the reasons behind their use.
• A report using laddering interview technique centered on children’s insights about the types of movies that they watch and their motivations behind this.
• A research on Kidnapping for Ransom in Karachi, its root cause and how effectively it is being tackled by the law enforcing agencies.
• A research paper on the ethical dimensions of abortion.
• A detailed report on the Aviation Industry of Pakistan, acquiring knowledge about the workings of the 3 airlines of Pakistan and of other related regulatory bodies.
• A report consisting of a comprehensive financial analysis on Fauji Fertilizer Company Limited by scrutinizing the financial statements for trends.
• A live case study on O’More with emphasis on the evolution of its marketing strategy overtime.

Achievements
• Secured 3rd position in Artika 2011 which is an art competition in IBA.
• Studied on full scholarship in A Levels for 2 years.

Work Experience
Aug 2013 - Sep 2013 :6 weeks Internship at Brandstirr where I worked on logo designs, copy, story boards, print and TVC ad concepts.
Jun 2013 - July 2013 :6 weeks Internship at Habib Bank Limited in the Corporate Banking Department where I prepared reports on the Denim Industry of Pakistan and the Rice Industry of Pakistan.
Jun 2012 - Jul 2012 :6 weeks Social internship at Manzil Education Organization where I conducted a summer camp in the Raiti Lines area behind Bath Island for the underprivileged children.

Extra-Curricular Activities
• Participated in a leadership conference in IBA by the name of IBLC 2010.
• Member of the Management Team of IBA Charity Carnival 2012, IBA HR Summit 2012 & IBA Coronation 2012.
• Participated in INFER 2013 which is a finance based competition in IBA.
• Member of the A-levels Basketball team at The City School P.A.F. Chapter.
• Member of the Student Council at The City School P.A.F. Chapter.