Maham Naseem Alavi

Academic

Career

Verbatim text

Maham Naseem Alavi
Marketing
0332-3008162
maham_na@hotmail.com
Date of Birth: February 18, 1992

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 2.90* (76.77%)
A-Levels | 2010 | Beaconhouse School System Gulsan A-Levels, Karachi | 4 Bs, 1 D
O-Levels | 2008 | Beaconhouse School System Gulshan Cambridge, Karachi | 9 As
*CGPA up to the 6th Semester

Elective Courses
Brand Management, Advertising, Consumer Behavior, Sales Management, Personal Selling and Dynamics of Distribution & Logistics.

Major Term Papers I Reports I Projects
• Carried out extensive brand analysis of Knorr as part of the Brand Management course
• Developed the concept & sales pitch for a mobile application and successfully presented & sold it to an audience
• Prepared a detailed report on Firing and Downsizing Techniques at PIA as part of the Human Resource Management course
• Prepared a report on Shahzeb Saeed's Menswear analyzing the business and its success
• Conducted market research on "Impact of status-consumption on purchase decision of females for branded lawn" and analyzed the findings using the SPSS software
• Prepared a case study (with rights to publish) on marketing challenges faced by Bank Islami and the unconventional strategies employed by the bank as part of the Marketing Issues In Pakistan Course
• Analyzed the Packaging Industry of Pakistan and prepared an extensive report & presentation suggesting recommendations to the industry's problems

Work Experience
Dec 2013 - present :Student Ambassador at Standard Chartered Bank, Pakistan
Sep 2013 - present :Campus Ambassador at IBEX-Business & Economic Magazine
Aug 2013 :4 weeks Internship at Lowe & Rauf Pakistan Ltd. - Planning Department
Jun 2013 - Aug 2013 :6 weeks Internship at Sanofi-Aventis - Supply-Chain Department
Jun 2012 - Aug 2012 :6 weeks Internship at Shell Pakistan-TIDE Intern
Jun 2009 - Aug 2009 :6 weeks Internship at ACCA Pakistan-Customer Services Department

Extra-Curricular Activities
• Vice-President Program Design of "IBA LeadershipOp Conference 6" organized by the IBA Leadership Club
• Director Marketing & Communications for "Invent 2013" organized by IBA Entrepreneurship Society
• Elected as the Campus Coordinator of the IBA Leadership Club (2012-2013)
• Marketing Team member for IBA International Conference on Marketing and handled all external communication
• Event Director: "Live Arts" at "IBA Enigma 2012"
• Social Media Manager of "Beacon '11", a joint venture of IBA Marketing, Finance and HR Clubs