Maheen Irfan

Academic

Career

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Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 3.35* (84.34%)
Intermediate | 2009 | Karachi Grammar School | 2As, 2Bs
O-Levels | 2007 | Karachi Grammar School | 5As, 5Bs
*CGPA up to the 6th Semester

Elective Courses
Advertising, Brand Management, Consumer Behavior, Customer Ascendancy, Performance and Compensation Management and Strategic Human Resource Management.

Major Term Papers | Reports | Projects
• Devised and presented marketing strategy and media plan for Unilever’s Food and beverage category product ‘Cornetto’ for marketing elective titled ‘Advertising’
• Compiled term report on ethics of Bottom of the Pyramid marketing for course title ‘Ethics in Corporate Society’
• Conducted research on Print Media of Pakistan for elective titled ‘Media Studies’
• Wrote a case study assessing the brand architecture for Shan Foods for the course ‘Marketing Issues in Pakistan’
• Wrote a research paper uncovering the ‘Impact of Religiosity on Indecent Advertisement in Pakistani Society’ for marketing course titled ‘Methods in Business Research’. Research findings were based on statistical analysis on SPSS
• Compiled term report on Human Resource Management practices at Clipsal Pakistan
• Analyzed and compiled term report on shipping industry of Pakistan and suggested recommendations

Work Experience
Jun 2013 - Aug 2011 :6 weeks Project based internship in ‘Customer Sales Development’ at Abudawood Trading Company Pakistan. Work included developing feasibility and business model for new brand.
Jul 2012 - Aug 2012 :6 weeks Internship in ‘Client Services’ department at IAL Saatchi and Saatchi
Feb 2012 - Apr 2012 :6 weeks Social internship at Make-A-Wish Foundation, Pakistan

Extra-Curricular Activities
• Mentor at The Citizens Foundation school for the ‘Academic Achievement Program’ initiated by IBA.
• External Marketing Coordinator for IBA Marketing Club’s flagship event, ‘Adwar’, 2013
• Elected Organizing Committee Vice President for planning, organizing and executing AIESEC in IBA’s Youth to Business Forum, 2013. Managed to raise sponsorship sum worth PKR 4.5 lacs
• Served as Team Lead for AIESEC in IBA Communication Department, 2013
• Elected Organizing Committee Vice President Marketing and Communications for AIESEC in IBA Recruitment, 2012
• Authored an article published in marketing magazine ‘Synergizer’ April 2012 issue
• Won award prize of PKR 10,000 for attaining second position in IBA social club event, 2012
• Participations: IBA HR Club Summit (2012), AIESEC Pakistan’s ‘National Youth Development Seminar’ (2012) and ‘National Leadership Conference’ (2012) in Lahore and AIESEC Pakistan’s ‘Youth to Business Forum’ (2010)

Maheen Irfan
Marketing
0333-3944792
irfanmaheen@yahoo.com
Date of Birth: September 02, 1990