Maria Ayub Silat

Academic

Career

Verbatim text

Maria Ayub Silat
Marketing
0323-2013201
maria.asilat@gmail.com
Date of Birth: October 31, 1991

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 3.91** (93.86%)
BBA (Exch.) | Fall 2013 | Kennesaw State University, Georgia, USA (Exchange Program) | 4.0
A-Levels | 2010 | The Lyceum School, Karachi | 3 A*s, 1 A
O-Levels | 2008 | Dawood Public School, Karachi | 10 A's
**CGPA up to the 6th Semester

Elective Courses
International Marketing, Public Relations, Global Project Management, Consumer Behavior and Brand Management.

Major Term Papers I Reports I Projects
• International marketing plan, presented at Kennesaw State University, for Disney Theme Parks and Resorts’ entry into Rio De Janeiro, Brazil; detailed analysis of the current marketing strategy of the company in USA and proposed marketing mix for the Brazilian market.
• Project Management case analysis of a non-profit airline service presented at Kennesaw State University; worked in a project team to develop project deliverables including business case, project charter, scope management and risk management plan using MS Project.
• Case Study titled “Airwick: The National Launch Dilemma”; conducted primary and secondary research, focusing on the retail and distribution problems that hindered the launch of the brand.
• Study of buying behavior of consumers in the dessert industry of Pakistan to determine possible causes of success and failure of some companies in this business including Rafhan, National and Delve; used SPSS for quantitative analysis.
• Social Science research paper on local and international media portrayal of terrorism in Pakistan by the use of content analysis methodology.

Work Experience
Aug 2013 till present : Cultural ambassador at US Department of State.
Sep 2013 - Nov 2013 : Volunteer at the Museum of History and Holocaust Education, GA, USA.
Jun 2013 - Aug 2013 : 6 weeks Internship at Shell Pakistan - External Affairs Department.
Feb 2013 - Jun 2013 : Teaching Assistant for the course International Relations, IBA, Karachi.
Jun 2012 - Aug 2012 : 6 weeks Social internship at Shell Tameer (Shell Livewire).

Extra-Curricular Activities
• Participated in reading and discussion series “Let’s talk about it: Muslim Journeys” hosted by American Library Association at Kennesaw State University, USA, 2013
• Member, Muslim Student Association, Kennesaw State University, USA, 2013
• Attended “Year of Japan” diversity workshop at Kennesaw State University; participated in Karate and Judo training, 2013
• Finalists at INFER (IBA National Finance and Economics Reformation); 2013
• Head of Marketing and Publications, Executive Council, OPEN Karachi (IBA Chapter), 2012-13
• Editorial Board Member of IBA Human Resource Club Magazine, 2012-13
• Awarded Commendation in the Commonwealth Essay Competition, 2009