Marium Kasbati

Academic

Career

Verbatim text

Marium Kasbati
Marketing
0333-3011808
mariumkasbati@gmail.com
Date of Birth: November 20, 1991

Educational Qualifications:
BBA 2014 Institute of Business Administration, Karachi 3.33** (83.59%)
A-Levels 2010 Karachi Grammar School 2A*s, 2As
O-Levels 2008 Dawood Public School 9As
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Sales Management, Social Marketing, Strategic Sourcing and Negotiation.

Major Term Papers I Reports I Projects
• Conducted consumer audit using in-depth laddering interviews with 9-12 year olds regarding their movie watching habits for the course of Consumer Behavior.
• An experiment to test factors in TVCs that lead to greatest brand recall as part of the Methods of Business Research course.
• A report on different ad appeals used by marketers in Pakistan for the Advertising course.
• A case study based on The Citizens Foundation highlighting the problems faced in marketing for Zakat donations for the course Marketing Issues in Pakistan.
• A research paper on 'Kidnapping for Ransom' in Karachi, focusing on its causes and the effectiveness of law-enforcing agencies.
• A live case study on Omore, focusing on the marketing strategy it employed at the time of launch and how it evolved over time.
• A research paper on the ethical concerns regarding abortion in Pakistan
• A report on the Aviation Industry of Pakistan, whereby its current issues were analyzed.
• A website based on the model of dealtoday.pk as part of the Computer Applications Course.

Work Experience
July 2013 - Aug 2013 :8 weeks Internship at English Biscuits Manufacturer-Marketing Department
• Conducted a consumer usage & attitude study on Peek Freans Cheers which revolved around the strategic dimensions of category consumption model, brand awareness, brand usage, brand commitment, brand imagery and promotion evaluation. The research findings were significant in determining the brand's future direction.
Jun 2012 - Aug 2012 :6 weeks Social internship at The Citizens Foundation
• Three weeks at the TCF Head Office under Marketing Department conducting interviews and creating success stories of deserving students for newsletters.
• Supervised the TCF Shirin Dossa Summer Camp comprising of over 100 students and ten volunteers for three weeks, employing leadership and management skills.

Extra-Curricular Activities
• Regularly tutor O-level students
• Volunteered at Dar-ul-Sukun- a center for physically and mentally challenged people.
• Member of Management Team of Charity Welfare Society 2013
• Member of the TCF Primary School, IBA Campus mission
• Participated in IBLC'10
• Part of student council for two consecutive years at Dawood Public School
• Part of the high school throw ball team