Muhammad Junaid

Academic

Career

Verbatim text

Muhammad Junaid
Marketing
0336-2546924
junaidfazi191@gmail.com
Date of Birth: August 21, 1991

Educational Qualifications:
BBA | 2014 | Institute of Business Administration, Karachi | 3.32* (83.78%)
A-Levels | 2010 | Jinnah University College, Karachi | 3As, 1C
O-Levels | 2008 | Army Public School, Karachi | 6As, 3Bs
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Dynamics of Distribution and Logistics, Media Studies, Strategic Sourcing & Negotiation, Sales Management.

Major Term Papers | Reports | Projects
• Wrote a case on crisis management at Pakistan petroleum ltd for Comparative Management
• Analyzed the overall brand equity of Audionic as a part of Brand Management course
• Presented on the relative feasibility of using sensory branding in the local environment for Advertising
• Conducted consumer research on the use of Smartphones for the course of Consumer Behavior
• Prepared a report on the Management of Intangible Assets for Production and Operations Management course.
• Prepared a report on the Industrial Revolution for Production and Operations Management course.
• Conducted primary research on ‘Significance of Advertising on the Positioning of Lawn brands’ for MBR
• Created a presentation on the issues of insider trading and short selling for FIM
• Conducted Group research and report on Management and Marketing techniques used by gold reef computers for Small Business Management
• Studied the stress management of IBA students for Organizational Behavior
• Conducted an in depth analysis on the Steel Industry of Pakistan and identified the key factors pertinent for its overall decline
• Explored the ethical dimensions of imposing international trade sanctions
• Produced a report on the relevance of classical management principles
• Prepared a report on the Information management system of Pak Qatar Takaful Limited

Work Experience
Jun 2013 - Aug 2013 :6 weeks Internship at Engro Foods Limited (EFL) - Marketing (brand: OLPERS)
Jan 2012 - Present :Freelance writer
Jun 2012 - Jul 2012 :6 weeks Social internship at Dar ul sukun

Extra-Curricular Activities
• Member Executive management of INFER 2013
• Member management of IBA orientation 2011
• Management Team of IBLC, IBA Leadership Club 2011
• Member of Management Team for “IBAES Launch” and “Karachi: Phoenix from the Ashes”
• Brand ambassador for “Karachi: Phoenix from the Ashes”
• Management Team of IBA convocation 2010