Muhammad Usama Yousuf

Academic

Career

Verbatim text

Muhammad Usama Yousuf
Marketing
0346-3327861
usamabtavia@gmail.com
Date of Birth: November 21, 1990

Educational Qualifications:
BBA 2014 Institute of Business Administration, Karachi 3.46* (85.19%)
A-Levels 2010 Progressive Public School, Karachi 1A, 2Bs
O-Levels 2008 Progressive Public School, Karachi 5As, 2Bs
*CGPA up to the 6th Semester

Elective Courses
ConsumerBehavior,Advertising,BrandManagement,Direct Marketing, Media Studies, Strategic Sourcing & Negotiations.

Major Term Papers I Reports I Projects
• Worked on the making of “Khud Pakistan” AD at Engro Foods Limited
• Wrote a case on the Consumer Division Failure of Citibank for Comparative Management
• GroupPresentationonRepositioningofPTCLasapartofBrandManagementcourse
• Analyzed the Out of Home (OOH) advertising in Pakistan for Advertising
• Conductedconsumerresearch on the use of SmartphonesforthecourseofConsumerBehavior
• Created a group presentation on Procurement policies of Hilton Pharma for Productions and Operations Management
• Prepared a report on Facebook as an Online Marketplace for 14th Street Pizza for MBR
• Created a presentation on Pakistan and the Global Financial Crisis for FIM
• Conducted a Franchise report presentation on McDonalds for Small Business Management
• Studiedthestress management ofIBA students for Organizational Behavior
• Prepared a report on the Insurance industry of Pakistan for Analysis of Pakistani Industries
• Wrote casetherecruitment policy of Securities and Exchange Commission Pakistan in HRM
• Prepared areportonInformationmanagementsystemofConverge Technologies Limited

Work Experience
Jun 2013 - Aug 2013 :6 weeks Internship at Engro Foods Limited (EFL) - Marketing
Jun 2012 - Aug 2012 :6 weeks Social internship at IBA Lions Club International
Jun 2011 - Aug 2011 :4 weeks Internship at Crux Labs - Marketing department
Jul 2010 - Aug 2010 :4 weeks Social internship at School of Leadership (SOL)

Extra-Curricular Activities
• Member Executive Council of IBA Entrepreneurship Society, 2011-2012
• Freelance Writer and Social Media Executive at oDesk, 2009 till present
• Event Coordinator, Organization of Pakistani Entrepreneurs of North America, (OPEN) 2011-2012
• Organizing Committee, Startup Weekend Karachi, 2012
• Program Design Team of IBLC, IBA Leadership Club 2012
• Management Team of IBLC, IBA Leadership Club 2011
• Brand Ambassador – KFC AD War, IBA Marketing Club 2010
• Head of the Prefectorial Council, Progressive Public School 2008-2009